Scott Borchetta Adds “Mega Pop Muscle” with New Big Machine Hire

big-machine-label-groupOnce again Scott Borchetta adds to his Big Machine Records empire, and once again it is an acquisition that reaches farther into the pop world. Announced Monday, Republic Records Senior Vice President for Promotion and Artist Development David Nathan is transitioning from a position at one of Big Machine’s partnered subsidiaries to Big Machine proper to serves as the label groups Senior Vice President for “Pop Promotions.” The move is effective immediately.

David Nathan will be an executive liaison between all of Big Machine’s respective labels: Big Machine, Republic Nashville, The Valory Music Group, and the recently-acquired Dot Records, which by all accounts hopes to be a home for at least some acts outside of the country genre.

“We’re thrilled to formally welcome David to the team,” Borchetta says. “He’s an incredibly talented and energetic executive who’s always thinking big. David has been involved with Taylor Swift’s history-making crossover success from the very beginning as part of the mighty Republic pop promotion department. I simply could not pass up the opportunity to acquire 100% of his focus to the artists at the Big Machine Label Group. This is another step in the evolution of our company and we know it’s going to bring mega pop muscle for our initiatives.  We can’t wait to begin working together.”

The move once again reinforces Big Machine’s focus on the pop world. In April of 2013, Borchetta landed a deal with the pop producer Dr. Luke that allows artists, songwriters, and producers from pop and country to collaborate more freely. It also comes as Big Machine prepares for the upcoming album release cycle from the their biggest star: Taylor Swift. As a huge crossover success already, David Nathan’s skillset will undoubtedly add to her pop infiltration.

“I’m honored and excited to take this next step in my career,” Nathan said. “It affords me the opportunity to do even more and grow both professionally and individually.”

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Random prediction: Taylor Swift’s new album (out likely in November-ish), will include a collaboration with Justin Timberlake on one of the album’s biggest singles.