So Eric Church, You Think That Genres Are Dead? (A Rant)

eric-churchSo Eric Church, you think that genres are dead? Well then why don’t you turn in your Country Music Association Album of the Year trophy, your Academy of Country Music Album of the Year trophy, your Academy of Country Music award for Best New Solo Vocalist from 2011, and your Academy of Country Music award for Vocal Event of the Year that you won with your country-rapping douche buddies Jason Aldean and Luke Bryan as you march your aviators-wearing ass straight out of the non-existent country genre that has made you millions upon millions of fucking dollars and see if the rock world will embrace your “Outsiders” Bon Jovi rehash and bestow awards, coast to coast radio play, and industry support to your ungrateful, arrogant ass.

You’re right Eric, genres are dead, and it’s because assholes like you have killed them by making murky, soulless, rootless pap to appeal to the wide masses while the roots of music wither, and there’s no better evidence of that than your latest rock opera being rammed down the throats of what are supposed to be country consumers, throwing the homogenization of the American culture into hyper drive so that you can hold on to your mainstream relevancy and make even more money stained with the blood of what country music once was.

If you want to play rock music because you think that country is too restrictive, then by all means Eric, do your worst. Play the music you want. But then stay the hell off of country radio, don’t perform at the country awards shows, and forfeit your trophies to the runners up if the country genre is meaningless to you or meaningless in general. Who do you think laid the groundwork for people like you to have untold success? Did you not notice the names as you were trouncing on the way to the top? You can’t use the legacy of country music to make it to the top of the hill, and then disregard it once you’re there.

Eric Church is a hypocrite ladies and gentlemen. From saying he’d never call himself an Outlaw while simultaneously selling Outlaw merch, to now saying genres are dead while shamelessly reaping the rewards of one. Remember the Eric Church song “Lotta Boot Left To Fill”? Remember the lines “I don’t think Waylon done it that way. And if he was here he’d say Hoss, neither did Hank,” and “You sing about Johnny Cash. The man in black would’ve whipped your ass”? What would Hank, Hoss, and Cash have to say to someone claiming the genre they worked their entire lives in and shed their blood for didn’t matter? I know what they’d say. “Eric who?”

The Future of Music: The Mono-Genre & Micro-Genres

And the sad part is yes, when talking about the very top of mainstream country males, Eric Church outpaces his peers as far as quality and innovation, his latest “The Outsiders” single rocketing up the charts notwithstanding. But that may say just as much about the lack of quality in his peers as it says about Eric. It’s his damn attitude, the arrogance bordering on downright hubris, and the uncaring if he completely tears down the country genre, or really anything on his way to the top as long as he gets his.

The death of genres in mainstream music means the death of contrast, and this is something that shouldn’t be regarded flippantly, something that shouldn’t be celebrated just because it secures the financial success of mono-genre artists like Eric Church for the future. It means that music will have that much less color and diversity moving forward and be much more about commercial success than making an artistic mark.

And that’s a sad commentary.