You can call it country rap, or you call it hick hop (and some call it other things that are not so flattering), but a new company wants to coin the definitive term of what to call music that mixes country, rap, EDM, rock, and the rebellious culture of monster trucks and muddin’ that surrounds the movement. RebelCore is what they want it to be known as….
Whereas 2013 seemed to be dominated by country rap singles, 2014 has so far been the story of EDM, or Electronic Dance Music. Though EDM and hip hop can sometimes be mistaken for each other, especially to the country consumer’s ear and because the two disciplines have numerous similarities, there are also many clear differences between the two disciplines.
If you’re a male performer in country music right now, you may no longer have a choice. If you want to see your singles and records reach the top of the charts, if you want your songs played on the radio, and if you want to be in contention for the big awards, you better add some hip hop elements into your music. And Saving Country Music isn’t the only one pointing this out.
One of the principle purveyors of this underground hick hop is the record label Average Joe’s. What The Wall Street Journal piece explains is how Average Joe’s has been working very intimately with Wal-Mart to market country rap to certain areas seen as favorable to the emerging sub-genre. While physical CD sales are falling overall, Average Joe’s has been able to keep the CD alive with the help of Wal-Mart, and country rap.
All of a sudden hip-hop influences are dominating the top of the country music charts, asserting just as much influence, if not more than indigenous country influences, with a bevy of new country rap tunes from numerous artists ready to be released, and mainstream artists lining up to try and be a part of the trend. How did country music get here?
According to the Surgeon General’s office, an extensive study by the Centers for Disease Control has determined that country rap is a Class 1 cause of obesity, especially in adult white males. Apparently the data from the study is so conclusive and alarming, the Surgeon General is considering pursuing heath warnings on country rap albums.
Since country is such a traditional art form, as soon as you interject a hip-hop element into the music (rapping, drum loops, samples, whatever) it ceases to be country, and instantly becomes hip-hop. He wouldn’t think once about calling his songs country. In other words, there is no country rap. There’s country, and there’s hip hop.
As simply as I can put it, making the case that spoken word and rapping in music are the same thing is an ignorance-based insult to the artistic integrity and creativity of both spoken word and rap artists, and to the intelligence of anyone who that case is being made to. Battling the infiltration of country rap is hard enough without revising history.
Country rap is here ladies and gentlemen. It is a full-blown chart-topping mainstream-acceptable sub-genre of country, like it or not. So what is a country purist to do? Well I have assembled a survivor’s guide to help you rebuke some of the ridiculous claims being made by country rap apologists.
The parade of new lows coming from Music Row in Nashville just keeps coming folks. The pre-Holiday period of 2010 might go down as the worst ever. The latest low blow comes from Jason Aldean, whose single off his album released today called My Kind of Party is a straight up rap song.