Scott Borchetta Living Up to Promise to “Dig A Little Deeper”
Behind-the-scenes, Borchetta was spying all the earmarks of a hyper-trend, and saw that “Bro-Country” may be leaving his label vulnerable if they continued to bet their future on it. In Neda Ulaby’s NPR report, Borchetta said some things that stunned the country blogsphere at the time. “So we’ll task our writers and artists to dig a little deeper,” the label owner said.