Scott Borchetta Adds “Mega Pop Muscle” with New Big Machine Hire

Scott Borchetta Adds “Mega Pop Muscle” with New Big Machine Hire

Announced yesterday, Republic Records Senior Vice President for Promotion and Artist Development David Nathan is transitioning from a position at one of Big Machine’s partnered subsidiaries to Big Machine proper to serves as the label groups Senior Vice President for “Pop Promotions.” The move is effective immediately. The move once again reinforces Big Machine’s focus on the pop world.