Music Journalism Is Dying at the Hands of PR Firms

Music Journalism Is Dying at the Hands of PR Firms

Artists, labels, and PR firms being able to speak directly to consumers more than ever through the vehicle of social media arguably doesn’t make music media obsolete, it makes it more necessary than ever to help listeners navigate through a crowded marketplace, and make sure they’re not being misled by an industry trying to deal with their own revenue and contraction issue in the digital age.