Yes, Billy Bragg is is the super cool British songwriting icon with a sharp wit and a penchant for social justice that many know and love, and Taylor Swift is the American pop princess with shallow radio singles selling out stadiums and amassing more money than God in a bid for nothing short of world domination. But the shade Billy threw Taylor over her decision to pull her music from Spotify is wild-ass conspiracy theory.
Amid the blow back YouTube was experiencing from fans, artists, and labels, they are now second guessing their strategy. In this high stakes game of music streaming chicken, the independents won, at least for now, as YouTube and Google executives head back to the drawing board and negotiating table to hammer out how to include everyone in the new service.
Here’s there long and short of the current problem: Just like iTunes, Beats, Amazon, your local school district, and your refrigerator repair company, YouTube has decided it’s getting into the digital streaming music service too. However the problem is YouTube is not really set up like its burgeoning rivals to make the best of the current music streaming paradigm.
Listen to me, and listen good. There is nothing more important, and no bigger challenge in music right now that the ability for artists and their fans to communicate. This takes effort on everybody’s part. Lessons must be learned from the death of MySpace on how to navigate the destruction of a social network without losing the network itself.