Scott Borchetta’s New Songwriting Deal Means More Pop In Country

Scott Borchetta’s New Songwriting Deal Means More Pop In Country

The objective of the joint venture is “to allow the two companies to co-publish songwriters with the goal of bringing country and pop writers into each other’s realm.” In other words, the deal will likely mean even more pop on country radio, as pop songwriters and producers collaborate more intimately with Big Machine’s growing roster of country talent.