The strange saga of what was once one of country music’s most promising trios and family bands continues. After parting ways with Nashville-based record label Big Machine in early March after the colossal failure of their latest single “Live Forever,” it has been announced that The Band Perry has signed with Interscope Records out of Los Angeles office, and is going full pop moving forward.
Though there is some talk that the band may continue and try to push some more slightly country-oriented material through Interscope’s sister label UMG Nashville, this label move appears to the the complete sea change The Band Perry was looking for with their new record Heart + Beat. Originally scheduled to be released on November 20th, 2015, and then delayed after the flop of “Live Forever” and a promised big collaboration with a big pop star that has yet to materialize (Nicki Minaj is the hot name). Minaj has worked with pop producer RedOne, who is one of the big names behind The Band Perry’s new music.
The fact that the sibling trio was able to leave Big Machine and retain control of their music is unprecedented in country. At the moment, Heart + Beat appears to still be the working title for a new album that will reportedly include material recorded during the band’s time with Big Machine’s Republic Nashville imprint, and new material they’ve been working on since the split.
Despite the disappointing sales and radio performance for “Live Forever,” The Band Perry has shown curious resilience in the media, making numerous television appearances for high profile shows and events, and having “Live Forever” selected as the official song of the U.S. Olympic Team during the upcoming Brazil Summer Olympics.
Perhaps The Band Perry is trying to follow in the footsteps of another Big Machine artist, Taylor Swift, who officially switched from country to pop with her last record 1989, and saw large commercial success with the move.
“I’d go into the label office, and they were like, ‘Can we talk about putting a fiddle and a steel-guitar solo on ‘Shake It Off’ to service country radio?’” Taylor Swift said about Big Machine. “I was trying to make the most honest record I could possibly make, and they were kind of asking me to be a little disingenuous about it: ‘Let’s capitalize on both markets.’ No, let’s not. Let’s choose a lane.”
It appears The Band Perry has also chosen a lane, and that lane is not country.