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Oh the irony that the man whose name is on the tip of many people’s tongues as the one who brought country music to its knees and made it more about money than music, could also be the man in the best position to ultimately help save it.
Yes ladies and gentlemen, I’m talking about Garth Brooks.
Over the past few weeks and months, Garth has been dropping hints to fans that the future will hold some big announcements, and big events. Last week he released the cryptic message, “The sevens have aligned. It has begun… Thank you for believing… love, g.” He also announced recently that he will be ending his Las Vegas residence, and that his last show on November 29th will be televised on CBS. Rumors and conjecture are swirling, but so far there has been little information that is either concrete or confirmed about Garth’s future.
In truth there’s a lot less mystery here than some would like you to believe. What’s going to happen is that here very soon, either on his November 29th TV special or shortly before or after, Garth will announce a new album, and plans for a subsequent arena/stadium tour in support, and it will all transpire in 2014. As much as Garth may want to get everybody buzzing with speculation and anticipation, this is exactly what he said he was going to do when he quote “retired” from country music in 2000. He said then that he wanted to take more time to be with his family, and that once his kiddos were done with school, he’d ponder a return. And lo and behold, his youngest daughter Allie is now 17, and scheduled to graduate High School this year. So yes, 7′s are aligning, or whatever.
This is 2013, and everything surrounding the name “Garth Brooks” has changed. If you’re taking to some social network channel to beam, “Hey you know what? With the crap that’s out there today in country music, Garth Brooks doesn’t even sound half that bad,” then you are already a couple of years behind the relevant opinion curve. Whatever Waylon Jennings said or didn’t say about Garth, pantyhose, and a certain element of foreplay that Garth was the equivalent to, it’s all virtually irrelevant at this point. The simple fact is Garth Brooks, despite a nearly 15-year absence from the full-time music hustle, is as poised as any to make major waves in the country music world, and to do so his way.
In many ways the 7′s have aligned for Garth, and not just because of the particulars of his personal life. Last year George Strait announced he would end full-time touring, and he’s making his final rounds on the arena/stadium circuit as we speak. Both Alan Jackson and Vince Gill have recently accepted their fate that they’re no longer top tier concert draws, and have gone in a more rootsy direction and taken their places as country music legacy acts. Even Kenny Chesney said recently he’s going to take a break from touring. All of this leaves a massive void in the country music touring realm for a big-drawing, well-established artist.
But just what shape will Garth’s triumphant return take? That is really the only question left to answer. We really don’t have much intel or insight into this subject this early in his phase of returning, but what I do feel confident in going on the record as saying is that I don’t see Garth getting involved in either the country rap or laundry list lyric craze, or any other current pop country trend. As much as Garth’s detractors hate to admit it, one of the reasons he retired, and one of the reasons his regrettable Chris Gains era reared its ugly head is because Garth was bored, and didn’t want to chase trends. Garth wanted to make his own trends, and his own music. Whatever Garth does, it will be true to Garth.
And Garth also won’t do anything unless he knows it’s going to be successful, both with its reception and its financial reward. He’s already voiced concerns about how the digital age will effect his ability to release music. If/when he does release music and go on tour, he will have all bets hedged, and it will be huge.
And even if Garth gets out on stage and acts like a jukebox of his Greatest Hits with some new material mixed in, this will offer such a stark contrast to country music’s current flavors, it will immediately constitute a positive counter-balance, swinging the scales in whatever degree back to the true sound of country music. Look at what Garth has been doing at his Vegas shows. He’s been stripping them back, just him and his acoustic guitar, playing songs from Merle Haggard and George Jones. I don’t expect to see this specifically from his reboot, but I do expect it to be traditional and substantive in nature compared to the current country mainstream. Garth isn’t going to be able to fool anyone. He can’t fit in Luke Bryan’s skinny jeans. He’s going to get out there and be Garth, and by the sheer draw of a man who’s bested only by Elvis in album sales in music history will create a dramatic amount of interest, and assert a tremendous amount of influence.
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