- Marty Stuart: Keeper Of Country Music's Cowboy Couture
- Willie Watson on NPR's Mountain Stage
- Fader Interviews Lucinda Williams
- Chuck Mead on NPR's Mountain Stage
- Apple Reportedly In Talks with Majors for Cheaper Music
- Ricky Skaggs, Sharon White Release New Album "Hearts Like Ours"
- If You Missed It: Lucinda Williams on Fallon 9-30
- SXSW Probably Isn't Going Anywhere – But Big Changes Loom
- Revisiting Cowboy Jack Clement, Country Music's Jester and King
- Audiobook Review: Tom T. Hall "The Storyteller's Nashville"
- Mac Wiseman Featured in The Wall St Journal
- Live Nation Moving Off of Music Row
- After SiriusXM Success, The Turtles Take on Pandora
- American Songwriter reviews new Sons of Bill album
- Cool Music Photos from New "Still Moving" Picture Book
- The Telegraph "Sturgill Simpson: Space Cowboy"
- Jambands Reviews Cory Branan's "No Hit Wonder"
- Zoe Muth at WAMU's Bluegrass Country
- A night in the life of Austin City Limits ringleader Terry Lickona
- Review: Sturgill Simpson At Leaf Cafe, Liverpool, UK
- Can the people Nashville hopes to attract afford to move to Nashville?
Just think about this for a second: Blake Shelton, Luke Bryan, Florida Georgia Line, Jason Aldean, Eric Church, Brady Paisley, Miranda Lambert, and Rascal Flatts are all now managed by the same exact talent agency. That is pretty much every single top tier country artist at the moment aside from Taylor Swift and Carrie Underwood. And that’s just the start. The Band Perry and Jerrod Niemann are also managed by them. So are Dierks Bentley and Justin Moore.
In fact there a total of 128 mainstream country acts that fall under this same talent agency. It’s virtually everyone. It would be easier to name of the artists who are not on their roster. They even manage many of the big names in Texas country like Granger Smith, the Randy Rogers Band, and Josh Abbott. The have legacy acts like Hank Williams Jr., Vince Gill, and Kenny Rogers. They have Southern rock artists like Whiskey Myers and Lynyrd Skynyrd. They even manage independent-minded performers like Jamey Johnson and Robert Earl Keen.
Who is this mega talent company that barely anybody’s heard about?
The company is called William Morris Endeavor Entertainment, or WME for short. It is a talent agency that represents artists for concerts, tours, and appearances among other management tasks, and they have been acquiring managers of numerous artists and consolidating them under their umbrella for the past few years until they now have a virtual monopoly on mainstream country touring talent. For example in 2010, WME brought on board the 360 Artist Agency run by Joey Lee, and with him, the artists Miranda Lambert, Lee Brice, and Lee Ann Womack. Earlier this week, the agency brought on Kevin Neal, who brought along with him Florida Georgia Line, Jason Aldean, and Colt Ford among others.
WME, which has offices in Beverley Hills, Nashville, New York City, London, Miami, and Dallas, also has a big stake in managing TV and movie actors, sports personalities, and even writers. But their ability to consolidate virtually all of the talent in country music in one place, especially when it comes to the very top of the genre, is virtually unmatched in the recording industry.
WME also manages artists from other genres. They are the talent agency for the red hot Pharrell, as well as Snoop Dogg and Rihanna. But there is not genre they have such a tight grip on, or any talent agency has a grip on, like WME has on country.
So why does any of this matter?
Because when you have the same entity in charge of virtually everyone, you run the risk every monopoly runs on an industry. In the last few years, we’ve seen the gross consolidation of power in the recording industry, and in country specifically, into the hands of a few huge entities, especially in the touring realm. Virtually every concert now is promoted by AEG or Live Nation. If you want to purchase a ticket, you have one option: Ticketmaster …. which is owned by Live Nation. And since nearly every single artist that exists in the higher ranks of touring in country music has the same talent agency, the vacuum of competition can, and does foster a stagnant, incestuous environment. It also gives them dramatic advantage over other agencies, to the point where smaller, independent agency are forced to concede to them or go out-of-business. Why do we see the same concert pairings over and over? Why do the same artists seem to always be at the top of the genre? Why do the same artists get nominated for the same awards and get all the radio play? Because they all fall under the auspices of the same few companies.
Here’s the country roster for WME:
The Band Perry
Big & Rich
Blue Sky Riders
The Cadillac Three
Casey Donahew Band
Duck Dynasty (The Robertson Family)
Florida Georgia Line
Hank Williams, Jr.
Hudson MooreJackie Lee
Josh Abbott Band
Kristy Lee Cook
Larry Gatlin & The Gatlin Brothers
Laura Bell Bundy
Lee Ann Womack
The Little Willies feat. Norah Jones
The Lost Trailers
Natalie Stovall & The Drive
Nitty Gritty Dirt Band
The Oak Ridge Boys
Pat GreenPistol Annies
Randy Rogers Band
Robert Earl Keen
Steven Lee Olsen
The Swon Brothers
The Time Jumpers
William Michael Morgan
The Willis Clan
50 Comments to “Almost Every Major Country Artist Now Has Same Talent Agency”
Leave a comment
Support SCM and start
your Amazon shopping here
- Eric on Elizabeth Cook Cancels Shows to Deal With Personal Matters
- Eric on Rodney Crowell Sounds Off On Pick of Tom Hiddleston to Play Hank Williams
- sarah on Review – Carrie Underwood’s “Something In The Water”
- Karen on Review – Carrie Underwood’s “Something In The Water”
- Melissa on A Meow Mix Commercial Speaks To Bro-Country’s Critical Mass