2012 saw the release of Aaron’s second single, “Endless Summer,” which along with other misdeeds, name dropped Jason Aldean of all people. It was looking like Lewis was falling right in line with the procession of other country music outsiders fleeing to the country genre in the twilight of their careers to find commercial strength. But when his full-length album The Road was released in late 2012, it was actually a pleasant surprise to hear just how country and non-commercial it was.
While talking to The Marion Star in Ohio ahead of an upcoming show, Aaron decided to let his disdain for the direction of country music be known.
“I think there’s enough beer on the beach, partying on the tailgate, driving around in a pickup truck, moonshine songs,” Lewis said. “I think that everything has been pretty well beaten to death. And I’ll opt for my usual … making sure the song has emotion and feeling and means something… I don’t know what it is that country radio is playing these days. I’m really not quite sure. There’s a song out right now that’s a big single for a big act, and at the very end of the song you can hear a banjo come up in the mix for four measures. And you’re like, ‘Oh, there’s the country aspect of it. Now I get it.’ But that is not country music, I’m sorry.”
Lewis also says he doesn’t like to be lumped in with Kenny Chesney when he mentions he plays country.
“It’s funny because people hear Aaron Lewis and country they often think Kenny Chesney when they should have thoughts of Jamey Johnson and David Allen Coe. It’s country like Merle Haggard, Waylon Jennings, George Jones and Johnny Cash … I almost even like the fact that I’m having all of this success without the machine really embracing me. And I’m not sure that it would have been as valuable to me as an artist to have the very first song I ever delivered to country go straight to the top of the charts and never have to work for it, so I never had to start out in the honky-tonks and where it should start. And man, I’ve sold out every honky-tonk place in the last few years and it’s where it should start. I believe in building a foundation and then building your house on top of that.”
Maybe Aaron is bitter because the country industry didn’t embrace him, or maybe he’s come around to the side of dissent for other reasons. But despite where Aaron Lewis and country music began or where it eventually may be going, at the moment he seems to be making the effort to understand that making country music means embracing more than just the name.