Ratings for the FOX-aired show came in at 0.9/ 3, good for last amongst all major networks, and down an embarrassing 21% compared to last year’s ratings on the same night. The show pulled roughly 3.48 million viewers during the two-hour presentation. Compare this with 2013’s American Country Awards numbers, which aired on a Tuesday (Dec. 10th) and were already considered deplorable, the awards show shed over 1.6 million viewers, or roughly 33% of its viewership year to year. The overnight ratings for last year’s show were 1.4/4.
Thanks to Windmills Country for help running down the numbers.
The 2014 American Country Countdown Awards exposed hosts Florida Georgia Line as having little to no skills in timing or pentameter. At one point the presentation came out of commercial break, showed FGL’s Tyler Hubbard standing on the stage with a large camouflage duffel bag slung over his shoulder. FGL member Brian Kelly said to Hubbard, “Hey Tyler, I have to say you have a large sack.” Hubbard responded, “Yeah, it’s nuts.” And that was the extent of their joke.
With the resounding success of other country awards shows such as the long-running CMA Awards every November, and the ACM Awards in April, FOX, Cumulus, and Dick Clark Productions may keep at their task to launch a 4th franchise (the 3rd being the summer’s CMT Awards), but so far over a four-year span, the experiment has not fared well whatsoever.