Brother Osborne Says Artists Use Country to Release Their “$hitty Pop Music.”

You’ve gotta love it when major label country artists get off their guard and actually say what they want to say. Even many of the artists responsible for the worst atrocities against country music know that many of the songs are garbage. They also happen to know who butters their bread and when to lock lips and say the right things. But singer TJ Osborne (the clean-shaven one) just let a nasty barb slide in an interview that’s worth repeating.
Brothers Osborne have their proponents and detractors like everyone in country, but hailing from the Eric Church tree and actually instilling some musicianship in the music, they can be considered one of the good guys of the mainstream.
Recently the duo released an acoustic video for their album cut “Down Home” off the record Pawn Shop. Shot on a curbside in Austin, TX busking style, the duo is using the video to tout their homespun authenticity and musical alacrity. When speaking to Rolling Stone about the video, TJ Osborne said,
“When you play acoustic, you can’t hide behind anything. It’s really the thing that separates the men from the boys. We grew up loving and revering country music. That’s why we wanted to do the Western swing bits. We’re not calling ourselves country music just so we can find a genre to put our shitty pop music in.”
Bammo. Not only is much of mainstream country music actually pop, it’s also not even good pop, contrary to what Aaron Lewis said recently on the subject. Why do so many still listen and why is it so popular you ask? Because these consumers have no idea they have a more healthy alternative. That is why criticism is so important—to open the eyes of the teeming masses to better options.
Who is TJ Osborne referring to specifically with his comments? Eh, take your pick. It’s pretty much the lot of them. I’m just glad he had the rocks to say it.
September 29, 2016 @ 7:02 pm
What you said about consumers not knowing they have a more healthy alternative is spot on. For years (especially during the bro country years) I felt like Country music was missing something to me. I always leaned towards traditional sounding artists but I just didn’t know about the great music outside of the mainstream. Before I began reading your site last year I had no idea about artists that have gone on to become my favorite artists like TPT, Luke Bell, Flatland Cavalry ext…
September 29, 2016 @ 8:18 pm
Glad you found the site Grant.
September 29, 2016 @ 7:42 pm
I didn’t think that Pawn Shop was particularly country so this comment strikes me as a little odd (even if it rings true). Still, I enjoyed the album. I hope these two don’t lose any radio play because of this little outburst. They don’t yet have the established fame to recover from any controversy, though I’m sure that this will be mostly swept under the rug.
September 29, 2016 @ 8:13 pm
A handful of great songs aside, in regard to Pawn Shop I wish Brothers Osborne wouldn’t use country music to release the drivel on the album.
There are some seriously bad songs on that album. There’s more to these two than most mainstream artists but when they fail, they fail hard.
September 29, 2016 @ 8:17 pm
i’ll admit that I haven’t fully explored the Brothers Osborne catalog yet, but knowing how big they’ve become, I’ll sheepishly own the shit eating grin that came across my face reading this article. I judt hope they don’t pull an “Aaron Lewis 180”.
September 29, 2016 @ 8:23 pm
Thier album has its share of poppy crap on it. The rest may be country, but wasn’t very good. Maybe they should live up to thier own standards.
September 29, 2016 @ 9:26 pm
“When you play acoustic, you can’t hide behind anything. It’s really the thing that separates the men from the boys. We grew up loving and revering country music. That’s why we wanted to do the Western swing bits. We’re not calling ourselves country music just so we can find a genre to put our shitty pop music in.”
I love it. It’s true – and I love acoustic music for its honesty. I SO enjoy a good acoustic performance. I don’t know too much about Brothers Osborne, but I might have to find out more now….
September 30, 2016 @ 12:08 am
I think TJ (and Aaron) hasn’t any right to talk about what and who is country or pop.And unlike Aaron, his music (just one album!) has many pop elements. Their mouth is SO big!
September 30, 2016 @ 3:26 am
Pot, meet kettle.
September 30, 2016 @ 4:54 am
Country Music Charts Change so Slowly:
I apologize as this comment is not directly related to the above article but I was not sure where else to put it,
The country music singles chart takes way too long to change. Nowadays it seems to take half a year to a year for a song to go up the charts and reach number one!
I don’t think this slow turn around in songs is a healthy situation – it is too stagnant. It makes radio stale and provides a barrier to change.
I just heard a song from a duo called High Valley with the song Make You Mine. It was ok. When I looked it up on YouTube it was released January 2015! And that is just the video!! It has taken this long for it to get on the charts!!!
This situation is not healthy and must change.
September 30, 2016 @ 9:49 am
I agree that songs are hanging around too long but High Valley is a Canadian duo and the dog was released in Canada long before it was in America. It hasn’t been chatting in the U.S. for too long yet.
September 30, 2016 @ 5:18 am
I thought most of the big names play an acoustic set during their live shows (I know Blake does bc acoustic Austin is really good). Some pop performers also do acoustic sets, Bieber has been. Pop artists are by and large exceedingly talented, even if you don’t like their music.
I think at some point you have to make a distinction between country with pop elements, like say Rhinestone Cowboy, vs music that’s really just pop. Lyrics matter, but so does production. If you have a fiddle, steel guitar in the production. It’s hard to say it’s really pop music. You can say it’s bad pop-country though :p
September 30, 2016 @ 5:24 am
It’s ok (in fact reasonable) to have a preference between Merle and Glenn, or Johnny vs George. What I’m trying to say is that all those artists are still recognized as country. The point I’m trying to push back on “I don’t like this, therefore it’s not country”. Country can, and has always had, different flavors, and it’s always had bad songs.
September 30, 2016 @ 8:00 am
Agree 100%
September 30, 2016 @ 6:18 am
I’ve been saying for years that acoustic music can’t hide anything. Can you imagine Luke Bryan trying to play “Country Girl (Shake It For Me)” as an acoustic song? Or Florida Georgia Line playing “Sun Daze” acoustically? Even their fans would come to realize how crappy it really is. They couldn’t even dream of getting up on stage and simply playing a song with a guitar.
October 3, 2016 @ 5:14 pm
The only Luke Bryan show I saw it was all acoustic and he played that song.
September 30, 2016 @ 7:21 am
TJ Osborne states, “We’re not calling ourselves country music just so we can find a genre to put our shitty pop music in,” but some of the songs on their debut album PAWN SHOP released on Jan 15, 2016, are weak “shitty pop” songs.
Also, I believe that TJ Osborne speaks exclusively about his OWN “shitty pop music” and makes no reference to any other artist, so I see no comparison with TJ Osborne’s comments and those of Aaron Lewis, who has made flagrant, inaccurate comments about other, specific country music artists, who release some quality music which is greatly loved.
Brothers Osborne co-wrote along with Troy Verges and Barry Dean “Good at Tonight,” David Nail’s current single featuring Brothers Osborne. Regardless of the label you give that song, it is strong, and country music fans will love it. I wish, however, that David Nail had sung the song solo, as the lyrics are geared to one singer, not to a group.
The song opens:
The stars and the weather, they won’t last forever, but we’ve got ’em lined up right now
We both know in the mornin’ I’ll probably be goin’, chasin’ the sunshine south
I’m a half-assed poet, I’m crazy and I know it, just one step ahead or behind
I ain’t much for the mornin’, but I’ve always been good at tonight
In terms of music with “healthier options,” yesterday I listened to the first 7 tracks of Aaron Lewis’s 11-track album SINNER, and I do not find those songs to be in any way healthy. Just the opposite. Are the songs illuminating? No. Do they make me smile? No.
Maybe in the days ahead I will find some traditional “healthier options,” but right now I totally LOVE some of the current country music artists and find them to be MEGA-healthy … my kind of healthy … the kind that makes me smile and sing.
September 30, 2016 @ 8:01 am
”The stars and the weather, they won’t last forever, but we’ve got ’em lined up right now
We both know in the mornin’ I’ll probably be goin’, chasin’ the sunshine south
I’m a half-assed poet, I’m crazy and I know it, just one step ahead or behind
I ain’t much for the mornin’, but I’ve always been good at tonight”
This a weak , bro- to- the- core ‘payoff line’ ( good at tonight ) looking for a reason to exist …so it becomes a weak generic , long drawn out makes- no- sense verse . What the hell does that third line have to do with ANYTHING ? THIS is the kind of stuff that angers me as a country music fan, as a lover of good music and as a songwriter . This kind of stuff has become the writing standard for mainstream ‘country’ radio and is influencing the next generation of writers accordingly ….and its awful . And its awful scary . It has no impact emotionally , no ‘fresh’, no ‘clever’, no POINT and exists , I’m surmising , to support a musical vibe based on syncopation . And incredulously , most of these trite excuses for substance involve 3, 4 ,5 or more ‘writers’ .
September 30, 2016 @ 8:51 am
The third line of the song functions to expand the rolling stone theme of the song. I posted only the first stanza, but I find the lyrics throughout the song to be well written and strong.
September 30, 2016 @ 7:33 am
While I do agree to a large extent with the Brothers Osborne’s scathing critique of current country music, I would prefer to use the term “product” rather than “pop” music, because much of what is on country radio is fairly gutless Product, pure and simple.
I also say this for a purely historical reason, something I have mentioned several times elsewhere: Country music has been dealing with this pop crossover issue in one form or another since the rock and roll explosion of the 1950s. From that point up until very recently, it has managed to integrate pop and rock influences without losing sight of its roots because, for the most part, the artists who have worked in this fashion really understand the history and musical elements of country music, and love its traditional spirit.
But in the current case, we have a whole slew of artists, mostly guys who wear ball caps on backwards (the Bromeisters, as I call them) , who just incorporate a whole grab bag of bad EDM, R&B, and loud walls of Southern rock electric guitars, and bury the recognizable country instrumentation (steel guitar; Telecaster electric guitar; fiddle; banjo, etc.) under a whole lot of noise; use legends like Johnny Cash, Merle Haggard, Hank Williams, and others basically as name-drops to show “Dirt Road Credibility”; and sing about driving drunk down dirt roads, screwing hot chicks on pickup trucks, and such. There’s no bedrock reality about rural or small-time life, let alone any real understanding of what kind of music these guys are doing. On that score, I don’t think one can argue with the Brothers Osborne’s viewpoints, however bluntly they state those points.
September 30, 2016 @ 8:02 am
”…… because much of what is on country radio is fairly gutless Product, pure and simple….”
Bingo !
September 30, 2016 @ 8:05 am
It’s like the hipster movement hit country 5 years after the fact. We are so authentic man nothing like that country pop. Meanwhile they look like every other guy on the street corner in Austin and aside from a couple of songs they sound just like the rest.
September 30, 2016 @ 9:03 am
Yes, thank goodness they didn’t release “Stay A Little Longer” or “21 Summer” to country radio.
September 30, 2016 @ 10:46 am
sounds like sour grapes to me..
September 30, 2016 @ 11:54 am
Fuck off Brothers Osbourne!
October 1, 2016 @ 8:38 am
Wait, that’s not the Osborne Brothers. Where’s Bobby? They’re trying to confuse me like that Beck kid.
What do they know about the pain of shitty pop music infecting Country? I cried the day Conway traded his shellacked pompadour for a frizzy perm.
October 9, 2016 @ 5:53 am
“I cried the day Conway traded his shellacked pompadour for a frizzy perm.”
LOL! Gotta say, I think women in general loved his frizzy perm years more than the pompadour ones, lol.
October 3, 2016 @ 10:04 am
Have the BroBornes ever heard their record, or did they just look at the green squigly in ProTools and say – yep – looks country?
October 20, 2016 @ 8:06 am
I agree with the BroBornes comments. I don’t see where you can consider them more than producing whatever type of music it takes to sell records. Very “follow the leader” and gimmicky. Nothing better here than the rest of the new garbage on the radio. The Osborne Brothers, yes. The brothers Osborne or whatever their name actually is, hell no.
October 24, 2016 @ 9:10 am
Brother Osbourne does not have any shitty pop music. They have awesome country music.