Country revivalist Cody Jinks and his management are planning to launch a new festival in his hometown of Ft. Worth, TX this August that will be curated by Jinks himself. Though the specific dates, location, and lineup have yet to be announced, we know it will be called the Loud and Heavy Festival and include about 10 to 12 bands. It will be an all-day event that will have a capacity of up to 15,000 people.
The news comes out of the announcement earlier this week that the management and booking apparatus behind Cody Jinks, Whitey Morgan, Ward Davis, Blue Water Highway, and Sunny Sweeney is being revamped in a big way, as the manager for these artists, Arthur Penhallow Jr., is launching a new company called True Grit Management.
Arthur Penhallow Jr., who has previously worked for C3 Management and Punch Enterprises, has acquired CTK Entertainment, operated by Michael and Carrie Krug, along with the rest of the CTK Entertainment staff to form True Grit Entertainment.
Absolute dedication to the artist is the foundation at True Grit Management,” says Arthur Penhallow. “The artists deserve that to say the least. They work tremendously hard and sacriﬁce everything they have for a career in music. It is my job to make sure they get paid and to professionally provide them with career expertise at every level.”
Previously, Arthur Pehallow helped to represent Kid Rock and Bob Seger with Punch Andrews as part of Punch Enterprises.
“The True Grit companies will provide tremendous career expertise and innovation in touring, tour marketing, social media, data articulation, A&R, production, merchandising, publishing and a long list of other needs,” says Penhallow. “I will continue to feverishly grow the companies on many diﬀerent levels, including roster growth, hiring and acquisitions. This is just the beginning of a very big vision.”
Meanwhile fans will be waiting with bated breath for more information on the Loud and Heavy Festival, as well as information on new records from Cody Jinks and Whitey Morgan, which are both completed. Cody Jinks has said his new album called Lifers will be released “No later than June.”