“Bro-country” is the phrase that has been on the tip of the tongue of many country music and culture writers when they try to describe the current phenomenon gripping popular country music that calls heavily on pickup trucks, beer, backroads, etc. etc., but according to Florida Georgia Line’s Brian Kelley (the one that does all the talking off stage, and none of the singing on stage), he’s clueless to what the term stands for.
“We’ve heard the term ‘bro country’, and I don’t really know what it means,” he tells FOX411. “People like to label things I guess these days. What’s country? What’s not country?”
Deep, Mr. Kelley. Deep.
“We just call it the Florida-Georgia-Line sound,” he continues. “Our music’s got all of our influences in one.” What influences? When asked what his dream collaborations would be, Brian Kelley answered, “Within country music, Ronnie Dunn and Garth Brooks are the two top guys, and outside of country we like Drake and Rihanna,” proving that Florida Georgia Line are just the type of mono-genre monsters that make music marketeers see green.
Though the term “bro-country” has become standardized throughout media world, attempts to create negative connotations around the designation have been mixed. Recently, the term has been adopted by the very music, fans, and artists it was meant to criticize. Pandora has even set up an exclusive bro-country channel.