The spirit of “New Artist” awards is to help cultivate new talent in the industry, giving the nominees and the winner a hand up in their career. But as we have seen more and more well-established artists crashing the “New Artist” nominee lists over the last few years, it is beginning to become a default category for second-tier industry talent that can’t cut it with the other major awards, but that labels still want to showcase in the awards format.
Such can said to be the case when the Academy of Country Music, or ACM Awards announced their candidates for New Artist of the Year for 2014. The ACM fielded a list of eight candidates, with fans voting on who the final 3 candidates will be. Included in that list are artists like Lee Brice, who signed with Curb Records seven years ago, and Kip Moore, whose been signed to MCA for five. But the most quizzical inclusion to the ACM’s list of “new” artists is Big Machine Records’ Justin Moore.
Forget that Justin Moore signed to Big Machine’s Valory Music imprint in 2008, that he had a #1 single in 2009, and a #1 album in 2011; as first pointed out by Windmills Country, according to the Academy of Country Music’s specifically-stated rules of eligibility for the “New Artist” category, Justin Moore should be disqualified because he’s had not one, but two albums certified gold in previous years—gold albums denoting over 500,00 copies sold.
Here are the eight initial nominees for the ACM New Artist of the Year:
- Lee Brice
- Brett Eldredge
- Tyler Farr
- Justin Moore
- Kip Moore
- Kacey Musgraves
- Thomas Rhett
Though the ACM’s annual naming of performers as “New Artist” nominees may or may not pass the eyeball test, there are actually established rules that govern these matters just to make sure no impropriety takes place.
This award is presented to an outstanding male vocalist, female vocalist, vocal duo or vocal group in the country music industry who gains either initial fame or significantly greater recognition through their efforts during the prior calendar year of November 29, 2012 to November 27, 2013. The artist(s) must have success in digital media; in addition to having charted a single in the Top 40 on Billboard’s Country Airplay (BDS) or Country Aircheck (Mediabase) country charts; and/or selling 100,000 album units reflected in Nielsen SoundScan during the qualifying period. The top eight (8) vote getters determined by a nomination ballot, subject to the approval of the Board, will be considered semi-finalists, with the final three (3) nominees being determined by a combination of votes from the ACM professional membership and fan voting (online). The winner is determined by a combination of votes from the ACM professional membership and fan voting (online).
Okay cool, so nothing in those rules specifically disqualifies Justin Moore, or any other artist from this year’s nominee list. But it is the second provision to the New Artist category that unequivocally disqualifies Justin Moore two times over.
Any solo artist that has sold 500,000 copies of a previously released album (with general exclusions of specialty albums, such as seasonal or live recordings) according to Nielsen SoundScan, are not eligible for this category.
Unfortunately for Justin, his name is on two separate albums that can’t jump this hurdle: His self-titled Justin Moore album released on August 11th, 2009 that has been certified gold with 550,000 copies sold, and Outlaws Like Me released on June 21st, 2011 that has been certified gold with 577,000 copies sold.
In other words, by the Academy of Country Music’s own stated rules, Justin Moore should be disqualified from the 2014 New Artist of the Year Nominee pool.
So the next question would be, how was Justin Moore nominated in the first place? How was this rule overlooked? Did some impropriety transpire between Justin Moore’s label and the Academy of Country Music? Who would have been nominated in Justin Moore’s stead? And is the damage already done, even if Justin Moore is disqualified because of the increased exposure another candidate would have received upon the announcement of the nominees?
And the most important question is, what will the Academy of Country Music to resolve this gross oversight?