On Monday, November 17th when Garth Brooks appeared on Access Hollywood promoting his upcoming tour dates and the release of his new album Man Against Machine, he was pretty loose lipped about his hatred for certain elements of music technology, and how it has taken a lot of the power out of the hands of artists. This philosophy is what is behind the country singer refusing to release his music to iTunes and streaming services, and is the theme behind his “Man Against Machine” album title and opening track. Brooks has set up his own iTunes rival called GhostTunes which allows artists to sell their music however they want, including as whole albums or in bundle packages.
When Garth was asked what he thought about Taylor Swift’s public feud with Spotify, he responded,
I think a lot of people are going to start following. (If) music starts standing up for itself, it’s going to get a lot better. And you know guys, there’s some big friends of ours in music that we need to stand up to to. I mean, if iTunes is going to tell you how to sell your stuff, and it’s only going to go this way, don’t forget who’s creating the music and who should be doing the stuff. And I’m telling you, the devil? Nice people…YouTube. Oh my gosh. They claim they’re paying people a lot, but they’re not paying anything either. And people get millions and millions and millions of views and they don’t get squat. Trust me, songwriters are hurting, so I applaud Ms. Taylor, I applaud everyone for standing up for the songwriters because without them music is nothing.
Garth then talked about a meeting he had with YouTube where he tried to persuade them to completely remove anything having to do with him from the format. None of Garth’s music or videos can be found on the video giant, but live videos from concerts, etc. have made it on the service from his recent concert appearances.
You can’t get out of it. I had a sweet meeting with them. They were all fired up. They were the sweetest, and they’re all like twelve. They’re the sweetest kids. So young. And so I got the first question, “How do you get out?” And silence. You don’t. You don’t get out. Thanks for our wonderful someone judging on this one on the government. But yeah, it’s totally backward right now. But music, if the artists will just keep hammering away, unify, stick together, then music will become the king again, which is where it should be. Music should always be first.
YouTube has just launched its own subscription service to rival Spotify and other streamers, after a prolonged period of trying to negotiate for music rights from organizations representing independent artists and other publishers.
Whether it’s ultimately successful for Garth Brooks or not, he appears to be bound and determined to do music his way and fight against the current in the way technology is serving music to the public. But with Taylor Swift, and now Jason Aldean and Justin Moore pulling music from Spotify, Garth Brooks is no longer alone, and country is the genre emerging as the one leading the charge.