As first reported on Tuesday (12-3) and then confirmed Wednesday afternoon, President and CEO of the Big Machine Label Group Scott Borchetta has partnered with American Idol to become the show’s new “mentor”—a position that was held for years by producer Jimmy Iovine, and then last year by Randy Jackson who moved into the position from a judge spot on the show. Jackson announced earlier in the year he was leaving the show after being a part of all 13 seasons.
Today we get confirmation of the Scott Borchetta addition, but even more intriguing is what the partnership will entail. Borchetta will not only be American Idol‘s mentor, he will also sign the eventual winner of the show to Big Machine Records—the home of Taylor Swift, Florida Georgia Line, Brantley Gilbert, Rascal Flatts, The Band Perry, Tim McGraw, and many others. This extra layer of commitment between Borchetta and American Idol could have big implications for both parties. And as arguably the most influential label in country music currently, it could have a big impact on country music at large with American Idol potentially becoming a proving ground for Nashville-based talent moving forward. Borchetta has already participated in the show’s “Hollywood Week” portion by watching performances of contestants he will be advising moving forward.
All of this news comes in stark contrast to how Scott Borchetta felt about the show in 2010 in the aftermath of Taylor Swift’s now legendary off-key performance at the Grammy Awards. Facing fierce criticism for the performance, Borchetta defended his burgeoning starlet by calling her the “voice of a generation” who was above the criticism of her not technically perfect singing. “This is not ‘American Idol,'” Borchetta said. “This is not a competition of getting up and seeing who can sing the highest note. This is about a true artist and writer and communicator. It’s not about that technically perfect performance.”
American Idol Season One winner Kelly Clarkson took exception to Scott Borchetta’s comments and fired back.
“I understand defending your artist obviously because I have done the same in the past for artists I like, including Taylor, so you might see why it’s upsetting to read you attacking ‘American Idol’ for producing simply vocalists that hit ‘the high notes.’ Thank you for that ‘Captain Obvious’ sense of humor, because you know what? We not only hit the high notes, you forgot to mention we generally hit the ‘right’ notes as well. Every artist has a bad performance or two and that is understandable, but throwing blame will not make the situation at hand any better.
“I have been criticized left and right for having shaky performances before (and they were shaky), and what my manager or label executives say to me and the public is ‘I’ll kick butt next time’ or ‘Every performance isn’t going to be perfect.’ I bring this up because you should take a lesson from these people and instead of lashing out at other artists (that in your ‘humble’ opinion lack true artistry), you should simply take a breath and realize that sometimes things won’t go according to plan or work out and that’s okay.”
Whether it’s selective amnesia, a change of heart, or simply a savvy business move, Scott Borchetta has officially decided to step out of the shadows of country music label ownership to become a public pop cultural figure, and one who could have a big stake in making sure the next American Idol winner or winners do something that many recent winners have failed to pull off: actually becoming “Idol’s” instead of names forgotten a week after the finale.