Well, if you thought you were already swimming through an upside down world where the NBA and NHL seasons have just been suspended along with pretty much every major music tour and festival to speak of at least until April, well try this development on for size: Ray Wylie Hubbard has signed with Big Machine Records.
Joining artists such as Sturgill Simpson, Jason Isbell, Margo Price, and Cody Jinks, now Michigan native, California convert, and hard-charging traditional country artist Whitey Morgan and his backing band The 78’s have been bestowed the opportunity to play the Mother Church this summer.
There is no need to mince words here or parse expectations. Alex Williams debut record Better Than Myself is traditional country music. And if it needs any qualifiers, it would be that it leans more toward the Outlaw style. There’s no compromise, no songs getting intro’d with a drum machine beat. It is true country music in every sense.
Mainstream country is not stupid. They see the rising tide of Americana artists cresting the country albums charts on a regular basis, the big Americana names selling out large venues and headlining festivals, and doing it all without the help of Music Row or corporate radio, and continuing to encroach into their overall market share.