There is no need to mince words here or parse expectations. Alex Williams debut record Better Than Myself is traditional country music. And if it needs any qualifiers, it would be that it leans more toward the Outlaw style. There’s no compromise, no songs getting intro’d with a drum machine beat. It is true country music in every sense.
Mainstream country is not stupid. They see the rising tide of Americana artists cresting the country albums charts on a regular basis, the big Americana names selling out large venues and headlining festivals, and doing it all without the help of Music Row or corporate radio, and continuing to encroach into their overall market share.