“Not a lot moves the needle these days. But this show moves the needle.” That was Hayes Carll, putting it out there as succinctly as possible about the impact the Paramount TV series Yellowstone has had on independent country music now for four seasons, with the fifth set to commence.
Andrea von Foerster
If you need an illustration to help put into perspective how the shifting dynamics in entertainment are causing a tectonic-level reorganization of media, and how this is all weighing upon already deepening trends in country music, this might be one of the best.
Yellowstone’s support of these artists has been significant due to the popularity of the show, turning viewers onto music they might otherwise not be exposed to. Yellowstone is very much a player in the independent country insurrection we’ve been experiencing.
The season finale for the Paramount Network’s signature summer series Yellowstone ended in a cliffhanger Sunday night (8-23), and it also ended another successful run for the series in both the ratings department, and in featuring all manner of cool country and roots artists and songs throughout the season.