The Line Between Music & Commerce Blurred More Than Ever in Country Music

The Line Between Music & Commerce Blurred More Than Ever in Country Music

In April, WME, who represents country music superstar Luke Bryan, received a letter from the FTC, or Federal Trade Commission. The letter makes reference to an Instagram picture where Luke Bryan is touting his clothing line that is called “HFE,” which is short for the title of his hit single, “Huntin’ Fishin’ and Lovin’ Every Day.”