One of the most remarkable music events of 2012 must be how Nashville and some of its biggest, most bloated and notorious corporate citizens did the inexplicable: they began to tackle the issue of the massive talent glut in American roots music. All of a sudden the big boys in the media business are playing a part in re-populating the country and roots music farm system that for years has been anemic and ignored.
I first used the phrase “Country Music Antichrist” in reference to Big Machine Records CEO Scott Borchetta about 2 1/2 years ago. I’d like to hold my chin high and say I was being prophetic, but in truth at the time I just thought it was a nasty way to label the guy primarily responsible for the rise of Taylor Swift. Little did I know Borchetta would become one of the most powerful men in all of music.
Big Machine Records, Brantley Gilbert, Clear Channel, Eli Young Band, Jack Ingram, Martina McBride, Rascal Flatts, RCA, Reba McEntire, Republic Nashville, Scott Borchetta, Sunny Sweeny, Taylor Swift, The Band Perry, The Mavericks, Tim McGraw, Toby Keith, Valory Music Group
One of the causes of the declining country radio trend according to the president of Edison Research Larry Rosin is that country radio is under-serving it’s classic country fans. 1 in 6 country music fans say that classic country from the 60’s and 70’s is their “favorite” of all the country music types, yet this music is very rarely played on today’s country radio.
I can’t make this up folks, there is actually an effort out there to put together what is being called a “country music boy band.” So if you have the ambition to be a musical monkey, then shave your balls, shove a sock down the front of your pants, spike your hair and bleach the tips and get your ass to CountryBoyBandSearch.com to sign up!
Late last week it was announced that dozens of local DJ’s from the US’s largest radio station operator Clear Channel were being cut all across the country. The cuts are to regional markets, that cover more rural, outlying communities, or the country, where much of country music’s traditional demographics live.
In a time that calls for bold ideas, fresh blood, and innovation, country has decided to stick even more vehemently to their unimaginative formulas, while cutting costs ahead of unnecessary contraction to keep ill-conceived infrastructure in tact. Country is not void of talent, far from it. It is void of ideas of how to mine and evaluate that talent, and then educate its consumers on what to listen for, like listening at all. I listened to Taylor’s performance, but could barely hear anything.
Yes its true, we piss and moan about pop country a lot around here. Maybe too much. I get emails for people upon occasion saying “Yeah, I hate pop country too, but who cares? Just don’t listen to it if you don’t like it. No need to make such a big deal about it.” Artists […]