The amount of older talent announced on the presentation so far is quite unprecedented. According to Saving Country Music’s calculations, of the announced performers so far, 16 performers who could be considered either country legends or artists whose careers started before or during the “Class of ’89.”
Love them, hate them, evoke the strong opinions of the Coen Brothers’ fictional character Jeff “The Dude” Lebowski all you want, but Glen Frey and The Eagles turned millions of music fans from all around the world into country music listeners through the evocative power of simple, universal sentiments bathed in twangy tones, however filed off the edges may have been, or however commercially successful the pursuit ultimately was.
So what’s to learn from hitching a ride in Marty McFly’s time machine and traveling back to 1985? That the problems country music is facing today are virtually the same ones that were being faced 30 years ago. It’s all cyclical, as canonized in the old Gospel tune enshrined in the architecture of the Country Music Hall of Fame asking the question, “Will The Circle Be Unbroken?”
There was another big battle at the top of the country albums charts last week, and once again the good guys won. Despite the perception by so many in the mainstream country business that radio play and youth is the key to success, two guys in their 60’s with no mainstream radio love topped the charts, and not just from statistical anomalies based on weak numbers, or on an off week for releases.
It’s fitting that Clint’s last name is “Black” because he seems to have spent his entire career overshadowed by his peers, even when he was at his commercial peak. As part of the now famous “Class of ’89,” he was always vying for attention with Garth Brooks, Alan Jackson, and Brooks & Dunn. He still was wildly successful. 22 #1 singles is nothing to scoff at.
There’s been a Clint Black sighting! And there’s been a Clint Black signing! And now one of the lost artists of country music’s famed “Class of ’89” is back in the saddle, and one of the most forward-thinking and upwardly-rising record labels in Nashville have landed arguably their biggest fish yet.
Sorry syntax Nazis, I couldn’t figure out how to turn my R’s backwards, but I am definitely talking about the 90’s era “nu metal” rap rock noise band Korn, and principally their frontman, vocalist, and bagpipe player Jonathan Davis who is apparently working on a country “project” if you are to believe the brief Instagram post a few days ago.
As Tippin says, country music appears to be shifting away from so-called “Bro-Country” to music of a little more substance lately, and though there still seems to be much more work to be done and a few more Bro-Country hits could still materialize (or something even worse to take its place), positive signs that country is moving in a more positive direction are appearing.
So we now know who the big winner was for the Garth sweepstakes. But who was the biggest loser? That is certainly what you could call Scott Borchetta’s Big Machine Records in the situation. Why? Because they had the biggest stake in the Garth sweepstakes, because of Big Machine’s joint venture with the radio world’s Cumulus Media called NASH Icons.
As hypothesized when GARTH-FM first hit the air, the radio station has arguably become the first to adopt a new “classic” country format. “The country listener that became a fan in the 1990’s when country really exploded can’t find those songs on the radio in Louisville right now,” says Operations Manager Shane Collins. “It’s a whole segment of the audience that’s being underserved.
“There’s a mentality in the country music world of Nashville that says, “You don’t know anything, and we know how to do this.” It’s “We know what’s best for you: You get to the microphone, sing what we tell you to sing, play what we tell you to play, and you’ll be fine.” That scares people away from branching out and doing things that creatively are out of the box.”
Some of the new “Outlaws” in country music will have you believe that getting some mud on their tires or drinking a little too much is tantamount to years of paying dues and sewing your true Outlaw oats like the original Outlaws did. So here’s ten reasons why today’s “Outlaws” will never live up to the legacy of one of the biggest country music Outlaws, Waylon Waymore Watashin By God Hoss Tecumseh Jennings.
What do we mean when we say “country” music? Well take a listen to Mississippi native and Texas transplant Jason Eady’s new album AM Country Heaven, and that should give you the strongest of all possible clues. And what do people mean when they say “Texas” country? This album isn’t a bad example of that either. Where I distance from a lot of other music writers is in the project’s originality.
