Gaming Facebook’s Lax Video Rules to Launch Viral Stars (Facebook, Part 3)


For a “view” to register on a YouTube video, a user must watch at least 30 seconds. But on Facebook, the video only has to be viewed for 3 seconds. The user doesn’t even have to be paying attention to the video. The sound doesn’t even have to be enabled. And due to Facebook’s auto-play feature, it’s more likely three seconds will rattle off before the user even pays attention to it compared to a YouTube video.