Independent music fans love to say “90% of what they play on the radio is crap!” Well then it would stand to reason that 10% actually has some value. And in the interest of pragmatism and inclusiveness that is vital to the charge of Saving Country Music, it is important to not ignore when Music Row and mainstream artists get it right, but to celebrate these moments.
Just sit back and appreciate where we’re at for a second ladies and gentlemen. Here it is the dead of summer 2014, and the song that has everyone talking in country music is not some frivolous, carefree party anthem. It’s not some beach-bumming or beer on the tailgate half-baked haven for country clichÃ©. It’s the song from two young girls named Maddie & Tae.
Behind-the-scenes, Borchetta was spying all the earmarks of a hyper-trend, and saw that “Bro-Country” may be leaving his label vulnerable if they continued to bet their future on it. In Neda Ulaby’s NPR report, Borchetta said some things that stunned the country blogsphere at the time. “So we’ll task our writers and artists to dig a little deeper,” the label owner said.
Because this song is from Florida Georgia Line is not the reason to hate it. It’s the exact reason to love it. Today, the 8th of July, 2014, is a victory for country music, and for the individuals and entities who wish to see a measure of balance restored back to the format—not based on taste, but on the theory of finding less divisive music that we can all enjoy together as country music fans.