Where is talk of the format split on the agenda at CRS? You would think it would be dominating the proceedings. I mean, we’re talking about what would be the largest overhaul of country radio in its existence. But is it even being discussed, or are people more focused on the big Garth Brooks party as he tries to retool after his retirement and make up for now two failed radio singles.
Announced late Tuesday, NASH Icons, a takeoff on Cumulus’ already-established nationally-syndicated NASH brand, is a partnership with the Big Machine Label Group for the purpose of taking old and new music from artists “of the past 25 years” and giving its own place to live. Though no specific artists to be featured have been detailed yet, the idea seems to encompass music….
the simple fact remains, radio is still the most widely used format for music listeners, confirmed by a new study by Edison Research. And even more importantly, radio is where listeners go to discover new music. 75% of listeners use radio to keep up-to-date with music, while only 20% use SiriusXM, and only 18% use Spotify. Radio’s days might be numbered, but right now, it still rules the roost.
The reach of Clear Channel radio’s country music flagship personality was extended again this week when it was announced Bobby Bones will make his entrance into yet another major American market, shoving more local morning talent aside in favor of syndicated national radio. Clear Channel station WMZQ in Washington D.C. will now feature Bobby Bones in the mornings.
This year at the Country Radio Seminar, Larry Rosin of Edison Research was once again sounding the warning bells about the viability of country music on the radio moving forward in the face of rapid consolidation, the evaporation of local and live programming, and the emergence of new technologies and services competing with radio like Spotify and smart phones.