As hypothesized when GARTH-FM first hit the air, the radio station has arguably become the first to adopt a new “classic” country format. “The country listener that became a fan in the 1990’s when country really exploded can’t find those songs on the radio in Louisville right now,” says Operations Manager Shane Collins. “It’s a whole segment of the audience that’s being underserved.
Over the Memorial Day weekend, Lousiville, KY classic country station 103.9 turned heads when it decided to switch from it’s traditional country format to “Garth, The Whole Garth, and Nothing But The Garth,” playing the 90’s country superstar on 24 hour rotation. GARTH-FM drew the curiosity of many, and the ire of some, including Garth’s legal team.
The country music radio format that has resisted splintering for years could finally be cleaving into two distinct entities of “classic” and “Top 40” country, initiated at least in part over the Memorial Day weekend when a radio station based out of Louisville, KY became the first to adopt a new “classic” country format centered around a 25-year measuring stick.
Do you like Garth Brooks? Do you really like Garth Brooks? To the point where you’re so smitten with Garth’s music you’d be inclined to listen to it 24/7 and nothing else? Well then your in luck neighbor, because a new radio station has just popped up called GARTH-FM in Louisville, KY at 103.9 on the dial, serving the surrounding area and the entire world via the internet with Garth.