The Band Perry situation is no longer one of simply being “bad” or in “poor taste,” or about making career decisions that are easy to second guess. I’m trying to think of another time that a country act tried to cross over, and it went so colossally bad. And I keep coming up empty.
Heart + Beat
After the flop of The Band Perry’s debut single “Live Forever” from their new album Heart + Beat, the family trio signed to Republic Nashville has delayed the release of the new album until 2016. ‘Heart +Beat’ was originally scheduled to be released on November 20th, but the band has decided to re-rack, and is touting a new collaboration in the works with a big-named artist as the impetus for the delay.
The color yellow was picked to be the primary backdrop for the relaunch. The image of a diamond shaped like a heart was selected as a logo (even though that’s not the way a true heart-shaped diamond is cut), and everyone had visions of a blockbuster #1 single and sold out arena tours dancing in their heads. . . . and since then, “Live Forever” has flopped.