Amid the blow back YouTube was experiencing from fans, artists, and labels, they are now second guessing their strategy. In this high stakes game of music streaming chicken, the independents won, at least for now, as YouTube and Google executives head back to the drawing board and negotiating table to hammer out how to include everyone in the new service.
Here’s there long and short of the current problem: Just like iTunes, Beats, Amazon, your local school district, and your refrigerator repair company, YouTube has decided it’s getting into the digital streaming music service too. However the problem is YouTube is not really set up like its burgeoning rivals to make the best of the current music streaming paradigm.
The simple fact is that Record Store Day is failing in many respects, and has been doing so for a number of years. As with so many things in independent music, Record Store Day started with an excellent, virtuous, and brilliant idea that was so good, it sparked an international event transpiring on an annual basis. But like so many of these great ideas, it was quickly co-opted by corporations.