Once again the success of California Sunrise demonstrates that traditional country fans are more likely to vote with their dollars and support their favorite artists compared to many mainstream performers. Jon Pardi has also been helped with the continued success of the album’s first single “Head Over Boots.”
If country music is ever to be saved, it’s not going to be by the hands of just one artist. Chris Stapleton can win all the awards he wants, but without a more broad movement represented by multiple artists doing well, and real inroads into country radio, progress remains mostly symbolic. That is where someone like Jon Pardi comes in.
Three of the most promising male artists in the mainstream are William Michael Morgan, Jon Pardi, and Mo Pitney. If there’s a traditional country insurgency looming in the wings, it might be carried on their backs. But with so many albums getting delayed, the big question was if any of them would see a proper album release, or be stuck in limbo like so many other artists. Luckily, there’s been some movement.
The country music Outlaw movement didn’t happen overnight either. It took years and years of gnawing away at the obtrusive oligarchy that had set up shop on Music Row to get to the point where many of the genre’s most prominent stars could call their own shots, and the music could finally open up to new ideas and fresh faces.
Whether it will actually happen or not remains to be seen, but if country music in the mainstream decides to swing back more towards the traditional side, many of Music Row’s major labels will be ready to take advantage with a new generation of young, fresh, and traditionally-leaning talent already signed to contracts, already getting experience on the road and on big stages, and even finding some success with singles.
“Head Over Boots” is not a great song, but it’s country, and it’s Jon Pardi, and it suits the ears just fine. The key for Pardi and Laird was to put something together that was positive in nature, but still native to Pardi’s sound, and something still traditional enough to delineate Pardi from radio peers. So they headed to the dance halls of Texas for inspiration.
From the “If 90% of mainstream country music sucks, then 10% of it must be good” file, songwriter and performer Jon Pardi has just released an EP called The B-Sides 2011-2014 through Capitol Nashville, and it’s not a bad listen at all. Billed as a tide over for fans until a new album is ready to go, the release includes what was left when the final track listing was accumulated for his January 2014 debut.
Independent music fans love to say “90% of what they play on the radio is crap!” Well then it would stand to reason that 10% actually has some value. And in the interest of pragmatism and inclusiveness that is vital to the charge of Saving Country Music, it is important to not ignore when Music Row and mainstream artists get it right, but to celebrate these moments.