Last week people were meowing over a newly-released video marrying Meow Mix cat food with what appeared to be a Bro-Country parody called “Country Cat.” The two-minute video performed by country artist J.R. Moore enlists typical sonic and lyrical tropes of country music’s current hyper-trend into a humorous advertisement as part of a Meow Mix brand relaunch.
Maddie & Tae
All we’ve been hearing from Kenny Chesney in the run up to the release of his new album The Big Revival is how badass it is going to be because he took an entire year off of touring to focus on it, at one point scrapped an entirely completed album awash in beer and tailgate songs to make it, and did some serious soul searching about the direction he wanted to take.
On Monday, September 22nd, the subset of American country music known to many by its nickname “Bro-Country,” died at its home in Nashville, TN. Though the specific cause of death has yet to be ruled on by the local medical examiner, preliminary findings appear to show that Bro-Country had been exhaustively over-utilized over the last few months and years until it finally passed away from overexposure.
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On Friday the duo stopped by The Late Show with David Letterman for a performance of “Girl In A Country Song,” and Letterman announced on the show that their debut EP will be released through Big Machine’s Dot imprint on November 4th. Unfortunately though, their performance did not live up to the hype this song has been receiving.
In an August 7th article in The Chicago Tribune, Brian Kelley of Florida Georgia Line was characterized as being “unhappy” about Maddie & Tae’s debut single “Girl In A Country Song”. Now, on-air personality Broadway of Country 92.5’s Electric Barnyard Show has interviewed Maddie & Tae, and asked them directly about Brian Kelley’s comments.
“Quarterback” is a song by female Canadian country star Kira Isabella. The song tells the story of a young girl from the high school freshman class who is seduced by the star quarterback of the football team. After being disarmed by some sips of alcohol, the freshman girl ends up having unwanted sex with the quarterback in the back of a truck
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When The Chicago Tribune interviewed Florida Georgia Line’s Brian Kelley earlier this week, his ability to laugh at himself, or Maddie & Tae’s “Girl In A Country Song” specifically, seemed quite elusive. Writer Allison Stewart characterized Maddie & Tae questions to Kelley as “…the only ones Kelley, in a recent phoner, doesn’t sound happy to answer.”
So here we are. It’s the summer of 2014, and the headlines that dominate the country music world have to do with mounds of trash and numerous arrests in Pittsburgh, a man found dead in a dumpster in Cleveland, a “mass casualty” event called by the local fire chief in Mansfield, Mass. at a Keith Urban concert, and then an alleged rape. Where exactly did mainstream country music go so wrong?
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Just sit back and appreciate where we’re at for a second ladies and gentlemen. Here it is the dead of summer 2014, and the song that has everyone talking in country music is not some frivolous, carefree party anthem. It’s not some beach-bumming or beer on the tailgate half-baked haven for country clichÃ©. It’s the song from two young girls named Maddie & Tae.
What in the all kinds of actual hell do we have here my friends. I think we have just unearthed the biggest cultural abomination that has ever been classified as “country” music in its 70 year existence. No, I’m not talking bad, awful, terrible, or any other such adjectives. Even those words would seem to instill this embarrassment of Western Civilization with a dollop of undeserved respect.
Behind-the-scenes, Borchetta was spying all the earmarks of a hyper-trend, and saw that “Bro-Country” may be leaving his label vulnerable if they continued to bet their future on it. In Neda Ulaby’s NPR report, Borchetta said some things that stunned the country blogsphere at the time. “So we’ll task our writers and artists to dig a little deeper,” the label owner said.
In the vacuum of true choice, Music Row is attempting to appeal to both sides of the “bro-country” issue so they’re insured to not lose anyone’s business. Whether you’re for or against “bro-country”, someone mentions it and your country music world is immediately polarized, attentive, and ready to pounce. This is why Scott Borchetta is an evil genius; he gets you coming and going.
Make no mistake about it, “Girl In A Country Song” will be a huge hit, because Scott Borchetta will make it that way. The pretty faces help, and so does the fact they they can write and sing a little bit—just exactly how much though has yet to be truly battle tested. But this one song is good enough apparently to give the duo a green light. Yes ladies and gentlemen, this is the brave new world of country music.
Big Machine Records, Blake Shelton, bro-country, Carrie Underwood, Dolly Parton, Dot Records, First Aid Kit, Girl In A Country Song, GIrl In A Country Song lyrics, Joe Dee Messina, Kacey Musgraves, Lee Ann Womack, Listen to Girl In A Country Song, Maddie & Tae, Maddie Marlow, Miranda Lambert, Review, Scott Borchetta, Shania Twain, Taelyn Elizabeth, The Dixie Chicks, Tyler Farr