There are a lot of threads and tentacles to talk about and run down when it comes to the ultra viral explosion of Oliver Anthony and the video for his song “Rich Men North of Richmond.”
Who knows, perhaps Burger King feeding its livestock lemongrass to reduce methane emissions will actually result in some sort of measurable positive for Mother Earth. But how about when you’re a big corporation and you do a good deed, you just do it. Don’t make a whole dumb marketing campaign around it.
Full-time Navy enlistee turned country music songwriting sensation Zach Bryan has acquired some big muscle behind him to help forward his burgeoning music career. It’s not just fans who’ve been paying attention to his rapid ascent. Managers, booking agents, and labels have been hot on the trail of the Tulsa, Oklahoma native.
The Mason Ramsey EP is three classic Hank Williams songs done in tasty renditions that are respectful to the original compositions and Ramsey’s original appeal, with three non sequitur Bro Country orphans rescued from a Music Row dumpster by a night janitor and included under the misguided notion of commercial appeal.
See, this is what they should have been doing with the Wal-Mart Yodeling Boy from the start, not sticking him in some studio with Joey Moi of Nickelback fame to record a song left on the cutting house floor after a Florida Georgia Line session. Mason Ramsey doesn’t even need to be singing original songs at this point.
They signed him up to a major label, and put Florida Georgia Line’s producer in charge. I’m not kidding. It’s so sinister, you can’t make it up. This is “Yodel Boy” after all. Where is the damn yodel? It’s the yodel that made the entire thing interesting. Now Mason Ramsey is just another homogenized product to make money from.
Yeah, you’ve probably seen the video already, and probably a few times after it popped up in one or many of your social media feeds. But the ultimate lesson from the Wal-Mart yodeling boy is that America truly is starving for traditional country music.