At the moment there are exactly zero women in country radio’s Top 20, and a whopping total of 4 in the entire Top 50 for an abysmal 8% representation. In fact this 4 out of 50 ratio has been pretty consistent now for the entirety of the “Body Like A Backroad” reign at #1.
Mainstream country is not stupid. They see the rising tide of Americana artists cresting the country albums charts on a regular basis, the big Americana names selling out large venues and headlining festivals, and doing it all without the help of Music Row or corporate radio, and continuing to encroach into their overall market share.
Sam Hunt’s “Body Like a Backroad” has now topped the Billboard Hot Country Songs chart for 17 straight weeks. Meanwhile, “Body Like a Backroad” continues to pick up crossover spins. Unfortunately for Miranda Lambert, her current single “Tin Man” is headed in the opposite direction.
As we continue to ponder what country radio might look like after the impending implosion of iHeartMedia and corporate radio as we know it, some very interesting developments emerged on the country radio charts this week.
As time has gone on, I find myself disliking these dudes more and more because I can’t beat back the obvious reality that we’re being misled about these guys. Midland is a machination of the big Music Row industrial complex, no different than most major label artists.
They’ve decided to divide opening duties among a total of 26 separate openers across the 65 total tour dates, as opposed to taking the usual stance with openers, which is to drag the same two or three lightweight mainstream up-and-comers around with them for six months. Even more surprising are the names selected to open.
There may be no better example of how the mainstream country music industry has completely bought into the shifting of the paradigm to more traditional and more substantive music than the signing of the band Midland to Big Machine Records. It’s this pretty strange development that speaks to just how deeply rooted this movement has entrenched itself into the industry now.