It’s hard enough to have an album go platinum these days. Even when you’re a superstar with smash hits and spend a million+ on an advertising campaign. Now take into consideration not just forgoing all of those pre-release formalities, but starting off your release cycle by outright giving your record away to your fans.
“Country has become a bigger umbrella. It’s good and bad. Country has become too homogenized and too commercial. It has lost what makes it special. It’s great that it’s popular, but then it starts to become watered down.”
Saving Country Music has a rich, storied history when it comes to sharing opinions about Eric Church. Forget that just as much of the ink spilled for Church has been praising as it has been critical, when you’re dealing with an artist who enjoys a strong, grassroots fan base, you’re almost never going to win when you have something less than favorable to say.
What already promised to be an eventful day in the realm of country music with the airing of the 49th Annual CMA Awards and all the parallel pomp and circumstance that entails, turned even more eventful when one of the Entertainer of the Year nominees dropped a surprise album in the mail to his thousands of fan club members Wednesday (11-5).