Yesterday Billboard announced a new rule impacting their industry-standard music charts that will take into consideration YouTube views as part of the broader algorithm that determines the chart placement of songs. This is part of a bigger movement by Billboard that started in October of 2012 to update their charting to include data from the new habits of music consumers, including digital downloads and song streaming.
Remember the viral song “Friday” by Rebecca Black? When that song blew up, some were saying this symbolized a historic shift in the good music/bad music paradigm, where the song wasn’t popular despite being bad, it was popular because it was bad. we might have the first song taking this paradigm-shifting concept and applying it to a song.
This week the music world was agog that Lady Gaga topped the charts with her latest album Born This Way selling over 1 million copies. But I was neither shocked nor appalled that Lady Gaga made #1. What blew my mind was to see the post-contract Hank III release from Curb Records called Hillbilly Joker crest #10 of the Billboard country charts last week.
Every few years a breakthrough discovery in science will immediately make everything we thought we knew previously completely useless, rendering textbooks, teachers, and training obsolete; like the discovery that Pluto is not a planet, or some physics breakthrough that debunks all previous theories. This is what seems to be happening in music on almost a weekly basis these days…