The strategy and reasoning here are pretty obvious. Kacey Musgraves has been a critical darling in country music for years. But the country music industry and especially country radio has never known what to do with her.
The alter ego of Dierks Bentley and his touring band have signed a label deal. “The Knights are promising to bring real ’90s country music back to a format that’s been drowning in male sensitivity, cashmere cardigan sweaters and programmed drum loops,” reads a portion of the press release—funny because it’s also patently true.
It’s tough enough for female-fronted mainstream artists the days, and it became even tougher for the songwriting duo Maddie & Tae when their division of Big Machine Records was dissolved in a downsizing. The fate of the duo was left in the air after it was announced that Dot Records would be ceasing operations.