On Monday (7-7), Taylor Swift did something somewhat unusual from the music space—she posted an op-ed piece for the Wall Street Journal. what is going on here is marketing. It beings with marketing, and ends with marketing. It doesn’t mean that Taylor Swift doesn’t make some salient points, or mean what she says, and that those points aren’t important. But the bottom dollar is what is driving this.
Wall Street Journal
One of the principle purveyors of this underground hick hop is the record label Average Joe’s. What The Wall Street Journal piece explains is how Average Joe’s has been working very intimately with Wal-Mart to market country rap to certain areas seen as favorable to the emerging sub-genre. While physical CD sales are falling overall, Average Joe’s has been able to keep the CD alive with the help of Wal-Mart, and country rap.