Hold the presses. This whole Nash Icon / country music format split business just got a hell of a lot more serious and interesting. On Monday (10-6), the ratings for radio stations were released for Nashville and other locations, and within those numbers was a bombshell for the country music radio world. In Nashville, the NASH Icon affiliate beat the biggest pop country station.
Powerful Clear Channel country music DJ Bobby Bones might be calling it quits according to a letter he posted to his listeners and fans on Twitter Thursday evening (1-30). The morning show DJ for WSIX in Nashville that is the flagship of Clear Channel’s country music syndicated network started on the job after being moved from a Clear Channel pop station in Austin.
The Bobby Bones Show started on the WSIX flagship station being syndicated to 15 other stations across the country, and in less than a year is already up to a total of 50 stations. With his current position at WSIX and Clear Channel’s big nationally-focused plan for country radio, Bobby Bones isn’t just poised to become the Gerry House of the next generation, he’s poised to become the biggest DJ in the history of country music.
In a time that calls for bold ideas, fresh blood, and innovation, country has decided to stick even more vehemently to their unimaginative formulas, while cutting costs ahead of unnecessary contraction to keep ill-conceived infrastructure in tact. Country is not void of talent, far from it. It is void of ideas of how to mine and evaluate that talent, and then educate its consumers on what to listen for, like listening at all. I listened to Taylor’s performance, but could barely hear anything.