CBS Refuses to Renew ACM Awards Amid Slipping Ratings
We’re coming to the end of an era. Time was years ago that whenever an awards show came up on the calendar, it was appointment television for many American households. Even if you weren’t particularly into country music or whatever the awards show was covering, you didn’t want to be the only person standing around the water cooler at work or in the lunchroom at school the next day who didn’t see the CMAs or the ACMs, even if it was just to hate on them. They were fuel for the zeitgeist.
These days, award shows haven’t just been bifurcated by the culture war, they’ve become niche programming from the continued parsing of audiences due to the incredible amount of choice out there in the marketplace, facilitated by the internet. Forget people 30 and under not having cable TV anymore, they may not even have a television, and why would they? Whatever they may miss from not committing three-plus hours to an awards show presentation, they can catch up with on YouTube the next day.
And yes, the focus on filling these awards shows with culture war signaling has certainly eaten into the viewership. So has continuing to ignore the rising tide of independent artists in country and other genres of music, who rarely if ever get an opportunity at awards they’re legitimately worthy of, while shoving aside the legends of country only discourages older audiences who may actually still tune into these awards shows if only from muscle memory from fussing with it at all. They have no desire to see Dan + Shay.
But frankly, these are simply secondary concerns. The truth is no matter what they do or who they attempt to cater to, these awards show presentations just don’t seem long for the world unless some unforeseen seismic cultural shift occurs. Even if they do right the ship when it comes to trying to appeal to more core demographics in the country audience, the curse may already be cast after years of acrimonious decisions made by these productions pushing core country fans away.
The Wrap is reporting that the ACM Awards have failed to be renewed by CBS for 2022. This is a pretty huge development. The organization owned by Dick Clark Productions attempted to play hardball, and demanded $22 million from CBS to air the show, when the previous fee was only $20 million. This is all in an environment where the ACM Awards have lost half their audience just in the last three years. In 2021, their ratings were a 0.8, with some 6 million viewers. CBS didn’t even counter-offer, they just said no thanks. Now the ACMs have no home at the moment.
Someone is likely to pick them up. That’s how these things go, and NBC appears to be interested. But it might be at a bargain basement price. Production budgets may be slashed. The ACMs may get a less-than-ideal slot on the calendar, and the relevancy of the awards will continue to dwindle, at least as an annual television presentation. Perhaps the awards themselves will still hold some value to the artists and their fans.
Maybe the ACMs and other awards shows will move to a cable channel amid plummeting ratings, like we’ve seen with a lot of sports programming. But then again, how many in the new generation of consumers have cable? Very few of them. According to Pew Research, cable usage has fallen almost just as much as award show ratings, down from 76% in 2015, to only 56% today, and even less among younger consumers. Only 34% of adults ages 18 to 29 have cable or satellite in the United States.
Speaking of cable programming, The CMT Awards held on June 9th were highly praised for their “wokeness.” Overlook the fact that the CMTs aren’t a real awards show to begin with, the ratings were so bad, they didn’t even register on publicly-available reports. This is one of the problems with all of these award shows, from the ones in music, to film and television: If nobody’s watching—especially the demographic you’re looking to sway to your side of the culture war—what is the point? Ultimately, you’re just preaching to a choir. And that choir is getting so small, it renders any messaging inert.
But again, even though some love to snap, “Get woke, go broke” at these awards shows—and there is probably some blame to go to slicing the audience down political lines—the truth of the matter is the new generation of consumers just doesn’t care about these shows at all. They grew up in environments where everyone was rewarded, and singling people out for achievement was discouraged. And so was watching commercial-supported television. Meanwhile the older generation has lost interest, because they don’t identify with the artists performing or competing.
There is no good answer or solution to this. That’s perhaps why the ACMs have been going through all sorts of executive and managerial changes lately. Pete Fisher ran the Grand Ole Opry with an iron fist for many years, and left in early 2017 for the ACMs, only to leave the ACMs in 2019. In the wake of Pete Fisher, the Opry has found new life, and specifically through the streaming medium, which was a hit during the pandemic. Meanwhile the CMTs who used to stream their CMT Awards live on the internet pulled that option back in 2016.
Making these award shows available to everyone online might be one way to pull in more audience members. More folks are turning to their computers or phones to consume media these days than the television. But even that may just result in a short-term bump. It’s even worse for award shows in film. The 2021 Golden Globes were down an incredible 63% from 2020 numbers, and the Oscars down 58%. People are done.
If these awards shows in country music and beyond are going to continue to mean something, then they need to mean something to the consumers they’re meant to represent, instead of presenting lineups that only represent the mainstream options that continue to lose market share to independent artists, signaling in ways that only appeal to a slim but loud contention of Twitter users and offer no real fundamental change to often fair concerns, while dealing with Country legends only in tokenisms turns away the core demographic that still actually watch television.
And even then, it still may be too late to reinstate these awards shows as the cultural vanguards and appointment television they were even just a few years ago.
As Waylon Jennings once said, “It’s been the same way for years. We need a change.”
June 16, 2021 @ 8:20 am
Don’t see the point of tuning in to a country music show only to have only pop and rap music featured. And to have the hosts tell me I’m a bigot for not liking it. Maybe if they start featuring country music on the country music awards I’ll decide to tune in. Probably not though, they burned their bridges.
June 16, 2021 @ 9:59 am
There are many actual country artists from minority and marginalized populations that the country music mainstream has been ignoring for years that they could tap if they truly wanted to present more diversity without importing pop and hip-hop acts that only further marginalize and shade out these important country artists.
June 16, 2021 @ 10:37 am
Agreed. There are many Hispanics in country music, especially Texas/Red Dirt, yet they are never featured. Other minorities are represented throughout Country, Americana, and roots music. Real diversity does not seem to be the goal so much as virtue signaling and the misguided hope that stars from other genres will bring viewers. They forget the actual country music fans they are alienating are the reasons for their lost ratings.
Country When Country Wasn't Cool
June 16, 2021 @ 10:49 am
Yet…why should country fans bother to tune in if the artists they support and want to see are banned from performing or even nominated (especially after they long apologized for their mistakes and the corporations refuse to move on? If it’s good enough for their audience it should be good enough for them). It’s obvious these organizations have no real interest in music or the fans.
June 16, 2021 @ 3:10 pm
Get off wallen’s dick
Country When Country Wasn't Cool
June 17, 2021 @ 2:41 am
At least I’m not sucking the industry’s. Personally, I don’t care for Wallen too much. I’m simply pointing out the ridiculous policies of these corporations and their weak management running these shows that care more about their fake, woke image, mob rule and bottom line than actually supporting or even caring about country music. That’s not even their focus anymore and no artist should be treated like Wallen has…especially after he apologized. He can say anything he wants on HIS front porch.. Like most Americans, I’m sick and tired of being told what offends me in every aspect of my life; I can make that decision for myself.
Great Uncle Cracker
June 17, 2021 @ 5:04 am
Is that a new album title?
June 17, 2021 @ 12:24 pm
Corporations have always gone where the $$$ are but it seems these days corporations don’t want to do any actual work for those $$$.
It felt to me for a while that if they can’t make money the lazy way they’d rather not make money at all.
March 7, 2022 @ 9:39 pm
I am also tired of the slutty dresses with their cleavage down to their belly button and the slits on the side, up to their waist.
June 16, 2021 @ 8:27 am
Has any performer had a higher award show appearances to radio play ratio than Mickey Guyton? She and Jimmy Allen have to be getting tired of the award shows calling. I hope the conversation is something like “Yes yes yes, I’ll be your black artist. My price just went up though.”
They scramble to find diverse artists, or artists with any talent. Which is why Brothers Osbourne played THREE TIMES at the last ACMs. All of the hick-hop, plaid-shirt, ballcap, girl-I’m-tryin-to-get-in-your-pants-on-a-summer-night-in-this-town white guys dominate radio play. But they can’t just roll a cavalcade of below-average white male suckitude out for the award show, so they end up featuring the same two country artists and a bunch of collaborations outside the genre to get different faces on screen.
June 16, 2021 @ 9:01 am
Chris Stapleton gets rolled out for every show as well. He’s kinda the token “real country” guy.
June 16, 2021 @ 10:51 am
Which is interesting because, though he may look country and be from the country, his vocal style is not “real country”.
June 16, 2021 @ 3:08 pm
Well, he is real roots music guy, at least. I don’t watch award shows, but if he’s on it, I think that’s a step up from almost everything else in the mainstream country world. And at least he pays some proper respect to traditional country music if you listen to his albums, albeit maybe more in deep cuts.
June 16, 2021 @ 3:23 pm
I’m a Stapleton fan, but I don’t watch just for his performance. As Trigger says, I catch it on YouTube the next day. So not a knock on him. Would just be nice to see some other representatives of independent and traditional country music.
June 16, 2021 @ 3:29 pm
Yeah, I don’t watch them live either. Last time I did catch part of one live, it was when Sturgill did All Around You when he won the Best Country Album Grammy. Not really a country album, but better roots than bro, I say.
I Stan For Moe Bandy
June 16, 2021 @ 9:18 am
A little off topic, but you’re right, Mickey Guyton’s been all over TV…so why has her team not tried to capitalize on all the exposure over the last year by getting a single sent out to Country radio? She’s allegedly got a full album coming out this year…where’s the lead single? Maybe they just assume corporate radio’s a lost cause, but… send something out there.
June 16, 2021 @ 1:08 pm
Yeah. She has talent, but I’m afraid she’s gotten stale scattering singles. Not sure if that’s her doing or a label’s fault. And the latest push feels too centered on her demographics rather than her talent.
June 16, 2021 @ 3:03 pm
You know, I kind of like Mickey Guyton, at least to the point where I’d find her listenable if I heard her on the radio. Would not go out and buy her music, though. But Jimmie Allen just bores the piss out of me.
Ghost of bro country's past
June 17, 2021 @ 9:24 am
When they give best new artist to jimmie allen over parker mccollum who exactly do they think is watching? People that watch the grammies? If so then country music is dead, completely lost its fanbase and might as well combine with pop officially. That’s a direct example of woke, there are zero statistical examples of how jimmie allen is better than parker mccollum other than the color of his skin. I’m not sure which award show it was, but really get real…its a slap in the face to an entire segment, and an official “IM TUNING OUT” moment.
June 16, 2021 @ 8:29 am
The Waylon reference is especially fitting given the fact that when asked what he thought of awards shows his response was “I think they’re a joke.”
Although I’m generally opposed to the “everybody gets a trophy” mentality, I really don’t believe the arts should be a competition. I haven’t watched any of them in years, but when I did I was much more interested in the performances and the corny jokes than the awards themselves.
Country Music Disciple
June 16, 2021 @ 2:05 pm
I think the Waylon reference was also fitting since yesterday (June 15) would have been his 84th b-day. Happy Birthday Hoss!
June 16, 2021 @ 4:54 pm
Ain’t no COUNTRY anymore.
June 16, 2021 @ 9:07 am
This collapse of these shows comes not a moment too soon, in my opinion. I haven’t watched any of them for well over a decade.
All that said, I’m not sure what they are being replaced by is any better…
June 16, 2021 @ 9:17 am
I tried everything to squeeze out a tear. I’ve got nothing.
June 16, 2021 @ 9:20 am
Trigger, your bias is showing. I’m one of those “woke” people you seem to dislike, and also part of the generation you seem to malign. I don’t watch these shows because they’re too long, pointless (it seems like there’s a different country awards show every other month), and the music is boring at best, unlistenable at worst. Every awards show across the board is hemorrhaging viewers. It has nothing to do with my generation not wanting to award people for their accomplishments. This post has big “old man yelling at the clouds” energy and is basically fan-fiction presented as fact.
June 16, 2021 @ 9:39 am
Pretty predictable response, starting with the “Your bias is showing” trope. But….here’s a participation trophy for you anyway 🏆 😉
June 16, 2021 @ 12:52 pm
Typical, he did not understand the article…. you are so smart. Thanks for enlightening us on your generation.
June 16, 2021 @ 9:55 am
I appreciate your opinion here, but I would strongly encourage you to go back and read the article again. I went out of my way to directly challenge the idea that it’s these awards shows going “woke” that is the sole driver of the ratings collapse.
I addressed this numerous times in the article, and said specifically…
“But again, even though some love to snap, “Get woke, go broke” at these awards shows—and there is probably some blame to go to slicing the audience down political lines—the truth of the matter is the new generation of consumers just doesn’t care about these shows at all. “
I also cited specific data from Pew Research to back this up, and linked to the source. So saying this is “fan-fiction presented as fact” I think is unfair. I definitely see the new generation just not connecting with these shows as a major force in their ratings declines.
All that said, I do think much of the signaling by these awards is a factor in driving away viewers. And as I also said in the article, some of the signaling is about fair concerns over equality in the justice system, and representation of marginalized groups in popular culture. But what good is that signaling if nobody is watching? If you go too far like many of these awards shows have and begin eschewing any merit and simply award identity, people are going to see through it. It’s patronizing both to the audience, and to the artists and performers being awarded.
June 16, 2021 @ 2:49 pm
I went back and reread the article, just to see if I was missing something that might be objectionable from Chris’s perspective. I did miss this sentence the first time around:
They grew up in environments where everyone was rewarded, and singling people out for achievement was discouraged.
I’m not sure why you as a country music writer felt the need to make that generalization about the “younger generation” and I can see how it might annoy someone.
June 16, 2021 @ 5:33 pm
I’m not sure why you, as a reader so avid you will reread stories a second time to figure out why someone got triggered, is surprised that the author, as he often does, provided cultural context of the story at hand, instead of shutting up and only being a “country music writer.’”
June 16, 2021 @ 5:44 pm
Jack W has been a long-time reader here.
Maybe I could have worded it a bit better or been more elaborate. And it’s definitely a generalization. But there is a confluence between the behavioral patterns of Millenials, sports, television, cable subscriptions, and these award shows. I am not trying to chastise or pass judgement on anybody, but there are a lot of people in the 18 to 29 demographic that just don’t care about competitive programming. You read sports blogs and such, and they’re saying the same things. This is a seismic cultural shift, that I think is important to diagnose and understand this.
June 16, 2021 @ 6:44 pm
Yeah, fuck me for rereading a whole article trying to understand why someone seemingly from the outside took such exception to this article, because it initially made no sense to me whatsoever. And then finding one (and only one) sentence that might be the source, and think how I would feel if I read a sentence that I thought oversimplified something about a group that I identified with (maybe “oh, kiss my ass” and stop reading). And then sharing my thoughts on it with Trigger. You know, because he did respond respectfully to Chris and I thought he might be interested. And yes, I have been a regular reader for about 11 years. And of course, you would NEVER presume to tell Trigger how he should have handled a certain topic in an article he wrote. Or take exception to the inclusion of some context you personally find immaterial.
June 16, 2021 @ 7:32 pm
I sure wouldn’t, unless it’s about excessive mainstream pop country coverage 😉
I’m just “sharing my thoughts” with you Jack, that I “take exception” to your passive aggressive “country music writer” comment. In the context of journalists who speak freely about things that are painfully obviously to all but the new cult of virtue, being cancelled or called incels, your passive aggressive appeal for Trigger to shut up and be a “country music journalist” “offends and oversimplifies a group I identify with.” Rest assured I’m not going to say “oh, kiss my ass” though. Bring it on…debate and disagreement is a beautiful thing, Mr. 11 year reader.
June 16, 2021 @ 7:42 pm
Jake, I appreciate you trying to stick up for me. I didn’t take any offense to Jack W’s comment. I’m glad that my readers keep me on my toes, and feel it’s healthy they’re winning to poke holes in my reporting. It keeps me on my toes, and I like seeing other perspectives. You’re both valued readers and commenters here.
June 18, 2021 @ 9:38 am
I apologize for the 11 year thing. I thought that it might help convey that I have a deep appreciation for what Trigger does here, but I now see that my words might have come across others as arrogant and entitled. I also apologize if you felt my tone was passive aggressive. I need to understand that when I give Trigger feedback in a comment section, that others might read it too and that everyone has feelings. I may think I had good intentions, but like we’re told, it’s the impact that our words have on others that matters. Finally, I must say that it was very brave of you to stand up for Trigger in public like this. And the fact that he was not offended by my words is totally beside the point.
June 18, 2021 @ 8:22 pm
No worries Jack,
These culture war issues get a little tense, and perhaps I am a little too influenced by them, and the bigger picture of most writers and journalists either: a) totally conforming and being afraid to say anything genuine, or b) being attacked and silenced when they do.
I’ve read your comments for years, and I appreciate them, most of the time 😉
June 19, 2021 @ 9:28 am
Truth be told, I was being sarcastic, Jake. After your last comment (where you seemed to put a lot of energy into mocking me), honor required that I fire back one more time. 😉
I can see how my comment could have come across as passive aggressive, but for as long as you and I have been around here (and I think your contributions, pre-date the Jake Cutter handle), I feel like you should have given me the benefit of the doubt. I would not intentionally take a passive aggressive tone with Trigger. I have too much respect for and loyalty to Saving Country Music to do that. I think I was trying to put my comment in a non-confrontational way. In real life, I’m non-confrontational to a fault.
The reasons I reread the article were twofold. First, I was genuinely puzzled why Chris had the reaction that he did. Second, I felt an anti-woke mob pile-on coming (didn’t happen so much). I think cancel culture is very real (Bill Burr is my favorite comedian and I think Trigger is the Bill Burr of country music writers), but I personally think there’s something worse out there. And so I’m a bit anti-anti-woke. Then I found the one sentence that he could have possibly taken offense to. And one of those groups that I identify with are “good country music fans.” And when I read something in let’s say, a Washington Post comment section (my local newspaper for 30+ years) or an NPR Music Facebook post that dismisses country music in a typical smug (and ignorant) way, it really pisses off. One rock dude actually said that the greatest country music song OF ALL TIME was Far Away Eyes by The Stones. Of all time. Arrogant dipshit. And so in a small way, I empathized with Chris. But it was one sentence in a good, several paragragh long article and so Chris’s comment was kind of ridiculous in a way. And SCM is a one man operation and so Trigger has no editor. However, it’s the type of sentence that I could see one from the blue checkmarked journalist twitter brigade extracting and representing as the jist of the article on twitter (without including a link to it, of course). I remember one of them did exactly that on a article Trigger wrote about country radio ignoring the latest Kacey Musgraves album. There was one somewhat out of place sentence saying that it was at least partly KM’s fault, and one of them pulled the sentence and used it to represent Trigger as misogynist. Meanwhile, it was a mostly supportive article and I know that he has been supportive of KM over the years and has taken some shit for that from some readers. That kind of malicious dishonesty in support of a “righteous cause” really does burn my ass.
Back when Jason Isbell said those awful things about Trigger on Twitter, I commented that I was disappointed with the his viciousness. You responded to me, wondering if my reaction went further than that. I thought maybe you were declaring victory of a sort (right about Isbell this whole time) and so I didn’t respond. I’ll tell you now. It broke my heart. I’ve known of Isbell since 2002, when I saw a Drive By Truckers show in a 200 capacity club. He looked like an obese country boy (he looked just like he does in the band picture that came with the Decoration Day album), much younger than the rest of the band, and seemed like a young guitarslinger hired on to do the heavy lifting on lead guitar. Then he was to knock me out with his songwriting on their next two albums. I would pre-order all of his solo albums and saw him live every year from 2013 to 2018. And what he said about Trigger was slanderous. It was profoundly wrong, cruel, and shallow. I have lost a lot of personal respect for him as a result and haven’t listened to his music since. I don’t think that’s going to last necessarily, but that’s still where I’m at right now.
June 19, 2021 @ 12:26 pm
You calling me brave MIGHT have tipped me off about the sarcasm. Or maybe I’m just saying that….
Interesting about Isbell though, I feel the same way, though I think I realized it way before you did because it had been painfully obvious for awhile.
My point here is simple, and this will be my last comment since this has dragged on way too long.: “Then I found the one sentence that he could have possibly taken offense to” is….oh, nevermind Jack, well done, you sniffed out the offense causing sentence and spoke out about it! Bravo.
Is that how this sarcasm thing works?
June 19, 2021 @ 1:23 pm
Yeah, I thought you might, but maybe others wouldn’t.
More disrespect. Got it.
strait county 81
June 16, 2021 @ 10:59 am
All y’all woke fu**ers need to go back to sleep
June 16, 2021 @ 12:17 pm
Ghost of bro country's past
June 17, 2021 @ 8:47 am
country lost both the young and old audience. They had the young during the bro country era(energetic mesh, i understand why traditional fans hated it though). Country music is woke and truly has no identity now. The young pretty much went to pop, morgan wallen, and rap. Parker Mccollum is another artist that is tapping into that crowd. Yet these artists are nowhere to be found at award shows. As for the traditional fan, i can see why they wouldn’t touch this with a 100 foot pole. Maybe fans of romance novels would like the current state of country?
June 16, 2021 @ 9:28 am
Parading artists based on race alone rather than actual talent is a slap in the face to those artists.
June 16, 2021 @ 10:04 am
I grew up watching the ACMs and CMAs. It was an event every spring and fall. Country music didn’t have the constant exposure in the late 80s and 90s like artists have now. This was my chance to see all my radio favorites. The shows were simple in terms of production, just three hours of music. As we moved into the 2010 era with social media and the internet, you can know what artists are doing any second of the day. There’s limited elements of surprise when it comes to the award shows. Everything is even more calculated and more predictable especially with block votes. The CMAs have done a decent job of making their show somewhat elegant and adding a nostalgic factor especially with the 50th anniversary show a few years back. But the ACMs have lost that fun, loose factor that they had in the 90s/early 2000 era. They’ve become very forgettable and not even the cross-genre collaborations they try to pull off fall flat.
June 16, 2021 @ 10:41 am
You may be correct but you also have to admit that the music that is being promoted and celebrated in these shows currently is inferior to what you grew up with. We all must acknowledge that country music as heard on mainstream radio is sorely lacking in originality, talent, heart, etc. Not saying great country music is not out there because it clearly is. Could you imagine seeing Cody Jinks, Tyler Childers or Billy Strings on one of these shows ?
June 17, 2021 @ 10:49 am
Who needs Billy Strings when you have Bobby Bones? Oof.
Country When Country Wasn't Cool
June 16, 2021 @ 10:32 am
My problem with all the country music award shows is that they’ve turned into overblown, cookie cutter spectacles. They are arena rock concerts disguised as an awards show; three hours for 30 performances and nine awards. If you watch the older presentations held at the Opry house, they are much more cohesive, and the award actually means something. Aside from the woke supremacy, I feel the audience is being turned off by “collaborations” with everyone other than a country artist (the Beyonce/Dixie Chicks year was definitely a jump the shark moment). I think if these shows want to win back their audience, then keep it simple: scale it back to a smaller venue and focus on the awards; cut the woke nonsense and know your audience; and stick to COUNTRY. I think the 50th CMAs were great, combining older and newer country artists. They should stick to that formula every year, and honor the genre that brought them to the table. They aren’t the Grammys, AMAs or Billboard shows…the country awards have a rich legacy they simply aren’t capitalizing on.
June 16, 2021 @ 11:06 am
They feature these terrible pop acts to be woke. “Look at us, we love gay black rappers that have billy ray cyrus sing the chorus! We’re totally not bigots like merle haggard anymore. Buy our product!”
The problem is theyre too dense to realize the woke audience their chasing is nothing more than whiny liberals on twitter that will NEVER buy what theyre selling.
June 16, 2021 @ 11:37 am
I’ve only watched one awards show in my life, unless some great songwriter is debuting a new song I have no interest. Also, fuck giving awards for art. It always seemed like most of it was rich people congratulating other rich people for making good (debatable) albums and movies while using huge budgets. Sure they have the token Grammy awards but none of that is televised. I’m loving that you somehow shoehorned participation trophies into the mix, sort of making this piece a Dr Moreau monstrosity. Which brings questions to mind. Like, what generation started giving out participation trophies? It was definitely boomers or earlier, they were a kind of dumb part of my sports “career” which nobody thought was cool just kind of weird. Blaming the kids for getting participation trophies is like blaming undocumented workers for filling a very real need in our economy (if you have indeed worked harvesting crops by hand I would love to swap stories though, my experience was not fun) instead of asking probing questions of the people hiring them. If everyone in this country stopped using cocaine then there would not be a cocaine industry. If I had a dollar for every young person who said they don’t believe people should be awarded for there achievements I would have $0.
June 16, 2021 @ 1:13 pm
Dear Awards Shows:
Suck less; draw more.
June 16, 2021 @ 1:22 pm
I basically gave up on everything “Nashville” years ago. I also quit watching beauty contests and other awards shows. Decades ago I fled to the world of Bluegrass and never looked back.
June 16, 2021 @ 1:24 pm
Imagine if the BET awards booked people like whitey Morgan and Cody Jinks and couldn’t figure out why people stopped watching.
June 16, 2021 @ 3:01 pm
“if the BET awards booked people like Whitey Morgan,” it would be more country than anything at any of the last ten yrs of awards shows presented by the acm, the cma, cmt, or whatever allegedly country initials you choose.
June 16, 2021 @ 1:52 pm
Among the Big 4, ABC would be the most likely bidder. ABC’s demographic leans heavily on women & families.
Or perhaps Paramount Plus streaming will acquire the ACMs.
Or maybe Circle Network will get involved somehow.
June 16, 2021 @ 1:57 pm
ABC already airs the CMA Awards. I guess they could air both, and I believe they both were on CBS for a while. But I think ideally the ACMs would be on a different network.
June 16, 2021 @ 2:01 pm
I can’t see NBC acquiring it either. They air too many iHeart things throughout the year. Plus the Billboard awards.
NBC is too “hip” & will likely slash the budget & prestige.
June 16, 2021 @ 1:56 pm
Help me fill in the blank :
If Jon Pardi hosted next year’s ACM awards, it would be _______ & the ratings would be ______
June 16, 2021 @ 3:07 pm
June 16, 2021 @ 3:44 pm
Pardi is definitely too goofy to pull it off. He would need a co-host. Someone like Dierks to play off of.
I think he’d be more entertaining than Combs, Kane, or Thomas Rhett tho.
June 16, 2021 @ 3:40 pm
I’ve said this on here previously, but the ACMs has Jon Pardi co-host the ACM Honors with Lauren Alaina in 2018. The event showcases some really good performances and awards the studio musicians, producers, among others. I’m a Jon Pardi fan. I went in expecting his charisma and humor to be a slam dunk. It turned out to be horrible. Very messy, couldn’t read simple things on teleprompter, didn’t go smoothly. It was awkward. I felt bad for Lauren Alaina because she did a great job of handling the situation. Dierks Bentley even remarked onstage that Jon should stick with singing.
June 16, 2021 @ 3:48 pm
To me, a train wreck hosting gig would be entertaining to watch. As long as he did it with a quirky style.
He’s hosted a few other things since (not televised) & he mentioned that he’s taken acting lessons lately- in order to be better on camera. Seems like a record label “grooming” effort. I dunno ?
June 16, 2021 @ 3:47 pm
All these protest groups noise is filtering down to the television shows. We are tired of all this crap being thrown in our faces. There is nothing interesting to watch on T.V. anymore. So why bother. We do still have a choice.
June 16, 2021 @ 4:05 pm
Awards shows tanked last year because due to covid they lacked the two things people tune in for. Dresses and drama.
People like to love on/hate on red carpet looks and speculate on who was robbed and what their expression was in the audience when they didn’t win, and who was chummy and who was bitchy.
That said, I thought the CMTs were fun, diverse and unpretentious, which are the other qualities awards shows should have. Like the Golden Globes with a bunch of drunk movie stars acting semi inappropriate….
June 16, 2021 @ 4:15 pm
At the risk of sounding old, how about TPTB beg Reba to host every year until she’s 90! Problem solved.
June 16, 2021 @ 4:35 pm
I hate to think about all the people who won’t get s pay check now- the ones who actually put in time and effort to televise this crap- OTOH, I LOVE seeing/learning the educated beyond their intellect, empty suit crowd get pie in their face publicly- couldn’t happen to a more deserving group-
Bill from WI
June 16, 2021 @ 5:04 pm
Well if the Country awards shows went away the main thing I would miss is following along on SCM and Trig’s running commentary and all the comments from everybody else.
How about just a 2-3 hour country music show special once in awhile without awards? Just a host other than Bones introducing one act after the next. No speeches, just music.
June 16, 2021 @ 5:18 pm
Horrible pop artists ..acting country in modern music..no real country artist..except. A handful
Then one bright spot..get himself banned.
June 16, 2021 @ 5:20 pm
I didn’t watch it solely because of CBS. I’m still disgusted at their disregard for the trashy performances on the Grammys for public TV. KARMA ON YOUR LOW RATINGS 👏👏👏
June 16, 2021 @ 6:41 pm
Yeah, the awards shows sucking and the majority of the mainstream country music on the radio sucking has always went hand in hand for me. I used to always look forward to these shows, but then around 2004, I’ve noticed it slowly turning more and more into an area rock influenced show. That’s also the year I began to listen to radio less and less because the music was becoming too rock and pop influenced, with much less traditional leaning songs getting played. I haven’t even been slightly interested in tuning into any of those shows for nearly ten years now, just like how I rarely ever listen to a “country” station these days.
It’s pretty sad, because I’m always amazed at how much better the award shows used to be whenever I watch one from the 80’s or 90’s on Youtube. They were a lot simpler, but so much more interesting and entertaining to watch. I especially loved Vince Gill hosting the CMA’s and how the ACM’s always had someone different to host throughout the 90’s. Reba was always good, too. Another thing the ACM’s used to do that I miss was having all the New Artist nominees perform at various background settings at Universal Studios (Ex: Lee Ann Womack performing in some cool Western movie setting in the 1998 show). Some might’ve thought it was corny, but I always thought it was pretty cool.
Unfortunately, I’m not surprised with the ACM’s in particular being in trouble, given how much they shamelessly pandered to the worst mainstream country trends for the past decade.
June 16, 2021 @ 7:27 pm
let ‘s not overlook the fact that nothing on network TV squeezes more commercial time into a program than award shows . anyone watching anything worthwhile is watching on commercial – free cable or the like . why watch a ‘country’ show where A: Country music is ignored and B: we’re subjected to commercial after commercial after commercial ? that would be some form of insanity would it not ? ” this is a shitty program that I’ll watch anyway so I can O D on commercials ” . ( sure it was a crappy gig but hey ..the pay was shit , the hours were long and the food was bad …so ….) .
it was suggested above by trigger , I believe , but c’mon …there is a veritable GLUT of music out there ….a GLUT of entertainment and a highly fractured market for it . after the lockdowns I’ll be surprised if we don’t see TV’s by the roadsides for free pickup.
June 16, 2021 @ 8:30 pm
Who gives a shit about a show handing out fake awards for artists that did nothing more than be the horse record companies bet on as most marketable.
June 17, 2021 @ 12:50 am
Novel idea: Maybe music awards shows should be about music.
June 17, 2021 @ 3:32 am
Interesting, personally I think you missed a big factor: who needs award shows when we have ‘likes’ and ‘upvotes’. We already know who got played the most on spotify.
Used to be that we wanted our favourite artist to win so we knew we had a good taste in music, now we already know our exact relative position.
And as for the show part of it, we already have every memorable moment on youtube, they aren’t special anymore.
The Ghost Of...
June 17, 2021 @ 3:42 am
Maybe QVC will find a an hour or two to show the ACM awards…& you can buy the bobbleheads of the winners.
All Old Dominion members for the price of one…only today…only here on QVC…
June 17, 2021 @ 7:00 am
Appreciate the article Trig, but I gave up on award shows years ago. Network TV can go away as far as I’m concerned.
June 17, 2021 @ 8:03 am
Maybe Charlie Rich was ahead of his time. https://www.youtube.com/watch?v=Qf3t3unp-Gg
Ghost of bro country's past
June 17, 2021 @ 8:11 am
Weird how this didn’t happen during the supposedly hated bro country era, only truly hated by old people. Weird how this happens after morgan wallen the perfect mix of everything gets cancelled. Nobody wants to see Maren Morris RBF on the stage every year. Nobody wants to see a bunch of PC beta men simping for their wives and GF’s to overcompensate for the bro country era. That’s the non pc version of why country music is in the dumpster. Congrats liberals, you have penetrated the genre and succeeded.
June 17, 2021 @ 8:21 am
It might make a difference if an awards show was made by people who actually care about the genre and have some knowledge. But when most country doesn’t care about country, what chance have you got?
Ghost of bro country's past
June 17, 2021 @ 8:24 am
Oh and go figure one of the biggest country hits right now and crossing over is FGL featuring nelly- lil bit. Bro country sure was hated oh yeah 😂. Here we are in 2021 and that’s the big hit, meanwhile country music tried stapleton/brothers osbourne/maren morris all the others bores and went straight into the toilet for ratings.
June 17, 2021 @ 2:05 pm
Well, the ACM’s should take a moment and realize that the whole reason they were created to start with, is because the country artists from the western part of the country were getting no love from the CMAs.
They let the network producers decide who should be on or not.
They should do the show, bring back the country music artists and just stream it online for everyone to watch.
They won’t do that, of course.
June 18, 2021 @ 12:45 am
Bad music + bad politics + streaming alternatives = low ratings
August 28, 2021 @ 4:54 am
The current reporting now is that they (ACMs) will “air” on Amazon Prime steaming service in 2022. My one question – do you think this will finally be the year we can see them LIVE (not on tape-delay), on the West coast ?!
August 28, 2021 @ 7:04 am
I can’t imagine there will be a tape delay, or if that’s even possible on Amazon Prime. The reason for the tape delay is so it doesn’t interfere with the local news, etc. so in this can’t I wouldn’t expect it to be applicable.