Finally Some News on the William Michael Morgan Front

You can almost forget with the rise of so many neotraditional country artists lately about ol’ William Michael Morgan. In many ways, he was personally responsible for helping to set off the neotraditionalist movement in the mainstream when his super traditional debut single “I Met A Girl” hit #2 on the Country Airplay charts amid the height of Bro-Country, and his 2016 debut album Vinyl debuted in the Top 10.

But it was very much one and done for Morgan. His followup single “Missing” stalled at #29, and then his label Warner Bros. had him releasing a succession of singles in 2018 trying to probe the commercial market trying to figure out where he might fit instead of letting him do his thing. Warner Bros. eventually dropped him in February of 2019.

The dropping of William Michael Morgan was definitely not due to him not having the talent. He just might have been a little ahead of his time, and his label had no idea what to do with him. Now with the success of more traditional-style artists all over the place in country, the time might be right for a William Michael Morgan resurgence.

Announced late last week, William Michael Morgan has singed with ONErpm, which is a label-like service company that distributes music, but allows artists to keep the control. Even more exciting, Morgan is also said to have new music on the way soon in the form of an EP produced by the legendary Keith Stegall, who along with being a solo artist, has produced scores of records for Alan Jackson, George Strait, and the like.

“It is an honor to be teaming up with ONErpm,” Morgan said, calling his latest project, “…something I’ve been working toward my whole career. All the ups and downs, the growth and learning—you can hear it all in this new music, the majority of which I have written as a result of my own life lessons.”

Morgan never went away entirely. He’s been releasing singles here and there to keep his core fans engaged, including some originals like 2020’s “Girl Like Mine,” and covers of “Behind Closed Doors,” “Please Come to Boston,” and Glen Campbell’s “Rhinestone Cowboy” complete with Countrypolitan production.

William Michael Morgan may have been early previously, but he’s got a Gold Certified single to his name, and the timing might not be better for him now. Stay tuned.

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