Revolutionary: Whiskey Myers Goes Gold / Cody Jinks Goes Platinum
Ladies and gentlemen, the country music independent revolution is here. No longer is it a hypothetical, or a “what if ?” or something to look forward to in the future when artists that receive virtually no mainstream radio play or opportunities can compete or even best their mainstream competition. We’re now living in that era. And it’s only just begun.
Going Gold via RIAA certifications is such a difficult and unprecedented achievement for an independent country music artist with no mainstream radio play, it had never happened before in the modern era, that is until 2020. When the single “Feathered Indians” by Tyler Childers off his 2017 album Purgatory went Gold if February, it was an unprecedented, historic achievement for true country music.
Saving Country Music warned at the time, “Even without radio play or acknowledgement from the CMA, these artists who have creative control over their music are finding success like never before in the modern era, and expect as time goes on, that success to continue to be expanded and amplified as listeners continue to discover they have better options beyond mainstream radio.”
Then the Cody Jinks single “Loud and Heavy” from his 2015 album Adobe Sessions went Gold on March 31st. Then “Hippies and Cowboys” from Cody’s 2010 album Less Wise went Gold on August 5th. Now a 3rd act has gotten in on the action, as Cody Jinks has done something even more unprecedented, and shattered another ceiling over independent music.
On September 18th, not one, but two singles from Texas-based Southern rock band Whiskey Myers have been Certified Gold by the RIAA. Their song “Ballad of a Southern Man” off their 2011 album Firewater was certified Gold for reaching over 500,000 units in sales, downloads, and streaming equivalents, as was their song “Stone” from their 2016 album Mud.
But not to be outdone, and possibly the most astounding of all the achievements is that the Cody Jinks song “Loud and Heavy” has now been Certified PLATINUM by the RIAA for reaching over 1 million units in sales, downloads, and streaming equivalents. Officially certified on September 15th, this achievement is on a level that is hard to fathom for an independent country artist. “Historic” is the only correct way to couch it.
And don’t hold your breath, but the number of songs and albums that are heading to Gold and Platinum status—especially from Cody Jinks and Tyler Childers specifically—along with other artists like Whiskey Myers getting into the game, is going to begin to be a regular occurrence as time goes on.
What does all of this mean? It means that the monopoly on popularity and influence that Music Row, major labels, and mainstream country radio have enjoyed over country music is beginning to erode. Artists completely outside the system are now starting to find success at a level even some major label performers are unable to achieve.
It’s also important to note that all five of these songs that have been minted with precious metal by the RIAA were all released either completely independently, or via Thirty Tigers, which allows for artists to keep control of their music and manage their own independent record labels. They have achieved their heights off the sheer appeal for the music.
This is an achievement not just by the bands and artists, but a testament to the strength and growing numbers of independent music fans supporting artists in swelling numbers, and in a way that can no longer be denied by the major country music industry, and gives these artists the continued ability to make music their way, and share it with their audience directly.
September 22, 2020 @ 11:51 am
Hahaha burn in hell corporate country
September 22, 2020 @ 12:17 pm
But, but, but…one of the Whiskey Myers songs is from 2011!
Can Cody Jinks wiggle his ass like the Luke Bryan guy?
Oh…& Cody Jinks is only one…Dan + his Shay are two…two for the price of one!
Awards…what about awards…remember the ACM awards…only very talented stars win awards like Old Domino & Thomas Red…damn…Rhett & Thomas Rhett is the son of Rhett Akins…is Cody Jinks the son of Rhett Akins? No? Well…
Listening right now to: “When She Drinks She Thinks I’m Cody Jinks” (Deryl Dodd feat. Courtney Patton).
Nashville & “country” radio…stick that in your Nash-pop-r’n’b-edm-rap “country” songs.
September 22, 2020 @ 1:24 pm
Came here looking for someone new to listen to. Deryl is going to be the guy. If Courtney Patton will sing with him, he’s gotta be good. Reminding me of Robert Earl Keen thus far…
September 22, 2020 @ 12:46 pm
Great news. Jinks and his friends are the primary reason I know country music, real country will live on! I was in Tractor Supply last night George Strait was playing then Jinks came on. I could not believe it.
September 22, 2020 @ 1:16 pm
Yep, I’ve heard some quality stuff at my local TSC, too. I need to ask the manager if they’re streaming a TSC playlist. I know it’s not a radio station because there are no commercials.
Indie band manager
September 22, 2020 @ 3:54 pm
This would be great to know regarding TSC. Might be a viable avenue for promoting independent artists! If you find out any details, let us know.
September 23, 2020 @ 9:52 am
bask in the day Wal Mart at the “parking lot tour”…where breakout artist would tour around playing Wal Mart parking lots….maybe we could pitch that to TSC?!!!
September 22, 2020 @ 4:56 pm
I just looked on Spotify and there is an official Tractor Supply Company playlist on there.
Indie band manager
September 22, 2020 @ 5:19 pm
That is really good to know. Will look into it!
Indie band manager
September 22, 2020 @ 5:21 pm
I actually don’t believe I have heard music being played in a Tractor Supply store, but it sounds like it’s happening in other areas.
September 22, 2020 @ 1:05 pm
Trigger is it the first #1 independent song ever to go platinum? Sure appears that way but you know more than me.
September 22, 2020 @ 1:40 pm
September 22, 2020 @ 2:04 pm
Great news for those guys and us, their fans!
Is it just a coincidence that Jinks and WM both launched their careers from within the TX scene, and are achieving such prominence without getting sucked into Nashville’s gravitational field?
Keepin it Country
September 22, 2020 @ 7:10 pm
Texas always brings back country. Think Willie, Waylon, Jones and later George Strait. Texas music and artist is what will save all our eardrums from bleeding.
September 22, 2020 @ 2:21 pm
I love the irony of Hippies and Cowboys going Gold, with the lyric “They don’t care about songs that sell.”
I reckon we do now, thanks to you Cody.
September 22, 2020 @ 3:50 pm
Now if what I call, mainstream radio, will wake up. I love these two artists and they have done this the old fasioned way, they earned it.
September 22, 2020 @ 4:48 pm
Is Blackberry Smoke not an independent artist group? They must have a few songs that are certified Gold at this point. Wonder who is the closest indepent demale artist to a gold single.
September 22, 2020 @ 4:59 pm
Blackberry Smoke is independent, and they will always be the first independent act in the modern era to hit #1 on the Billboard Country Albums chart before others started to. They may have some singles heading to gold status, but they don’t have any as of now. One important thing to note is for the RIAA to certify a song or album, it has to be requested. So sometimes it takes acts or labels a while to get around to it.
September 22, 2020 @ 4:52 pm
Funny who ended up on the SCM throne …. like Game of Thrones. Some of the candidates ended up being false prophets (Sturgill Simpson), burned out (Hank 3, Leroy Virgil), dull (Hayes Carll), messed up (Evan Felker) or dead (JTE) over the long journey.
I know before the pandemic, we’d hear Tyler in bars and restaurants in Morgantown regularly.
September 24, 2020 @ 5:37 am
Hayes Carll dull?? Come on man…
September 24, 2020 @ 9:31 am
Warm glass of milk and an ambien? Dad Folk?
October 1, 2020 @ 6:38 am
His first couple albums were great. I haven’t liked the last couple. Good songwriting, but too slow and boring.
September 22, 2020 @ 6:37 pm
I can’t wait to check it out!
September 22, 2020 @ 6:46 pm
Why do you describe Leroy as burned out? He’s still hitting homers. I think the album he released this year (“Pure Scum”) is fantastic.
September 22, 2020 @ 7:05 pm
There were 4, 5 years between “Damaged Goods” and “Pinball” (which I prefer over “Pure Scum”), where he killed off Hellbound Glory one Halloween night, then tried a few different reincarnations (Excavators, LV, that Black Mass thing). I’m glad he’s back to Hellbound Glory, but he went from opening for Kid Rock on a national tour to loosing some great bandmates and playing bars again. I love the man, but I think he’ll admit he was burned out for a period of time.
September 24, 2020 @ 11:33 am
Agree. Leon is far from burned out. And I think he’s got one of the best singing voices in country music.
October 1, 2020 @ 6:13 am
Leroy just posted on FB he’s killing Hellbound Glory on Halloween, again.
October 1, 2020 @ 6:28 am
I saw that on Instagram! I didn’t understand what that meant. You mentioned it in your previous comment….I guess that means he’s shutting down HBG for a while or forever…? Oh, well.
October 1, 2020 @ 7:41 am
I killed HBG on Halloween in 2013 (maybe 2104…. I’ll do a search on SCM). Then he tried a few reincarnations and I think Shooter was the catalyst of getting HBG back together in 2017.
October 1, 2020 @ 7:44 am
2014 … Trig, a few updates and you can republish this article (apparently).
If he’s not burned out like I previously stated, he’s bored.
September 22, 2020 @ 7:01 pm
Though I personally don’t put too much thought into sales, or let it influence who I listen to, I’m curious about it to a degree. It would be interesting to see who ends up where. For example, I thought it was interesting when I learned here, that Isbell’s new one debuted so high and then fell completely off. Anyone aware of a source that you don’t have to pay for? I’m not about to subscribe to Billboard.
And good for Cody and independent music. Hope this trend only grows. The hegemony of mainstream media, labels, music, narratives, and culture in general are passed their expiration dates.
Keepin it Country
September 22, 2020 @ 7:05 pm
When country music is selling better like actual country music I think music row will notice. It’s happened multiple times. Pure country in the 40’s (Hank, Lefty, etc) not so much in the 50’s to mid 60’s. Then u had the outlaw movement which made Country country again.(Jones, Waylon,etc) 80’s bacons more pop oriented until Keith Whitley, and George Strait turned things around. Started getting more pop in the 00’s and in the 10’s the transformation became complete. I think the 20’s will be a swing to a more country sound. Like we are already starting to see more country artist in the mainstream. I think the vast majority people realize today’s “country” is just hip hop made by people who have sub par talent and way to white to be taken seriously in Rap, Hip hop or R and B. Another victory for actual country is always a good thing
September 23, 2020 @ 3:02 am
i would have never discovered these amazing artists without SCM , so i guess you have your place in History Trig!
September 23, 2020 @ 4:35 pm
Tyler, I can’t tell you how much I appreciate you not wearing a cowboy hat.
September 24, 2020 @ 1:10 am
I have been a huge Cody fan for years, and recently I had to switch my music app from Google Music to Youtube Music. I Love it, so much more then I had thought I would. They go way beyond just the top artist, dig into new artist, and Texas Artists, and songs Ive loved for years. I would have never ever been exposed all this great new stuff without it.
September 24, 2020 @ 7:43 am
Hey so I streamed Whiskey Myers 👍👍👍👍 Rocks mightily. My husband who is so so on most country music liked it also.
This is why I keep visiting this site despite y’all dragging my beloved queen Gwen Stefani’s boyfriend for clickbait. 🙂
September 25, 2020 @ 11:13 am
If you like Whiskey Myers, you can’t go too much wrong with The Steel Woods (totally underrated). Have seen them both live in London in small venues (country is not big here…YET) and they both were amazing. Waiting for Mr. Jinks to head on over 🙂
September 25, 2020 @ 12:55 pm
September 25, 2020 @ 7:16 pm
The Steel Woods are a great live band
Saw them open for Cody Jinks twice they rock.
September 26, 2020 @ 2:03 am
Absolutely love Cody Jinks and Whisky Myers. Bar, Guitar and a Honky Tonk Crowd got me into them and loved most things up to Bury my Bones.
Had it all booked to see them in Nashville this November. Shame the mayor loves to fake some stats.
Anyway, more artists achieving success as independently as possible from the money men who just want a guaranteed return with as big as margin as possible, means more variety for us, the listeners. I do not mind paying to see a great artists because it’s solely not about the money for me, shame the product for some labels is only about the money. The blame lies with the people who buy that trash, not the greedy money. We all need a little rebellious/sceptic side to be constantly seeking alternatives to what is mainly being offered and not just accepting it as the in thing.
September 27, 2020 @ 8:43 pm
Best concert ever would be Jinks, Childers and Whiskey Myers. Throw Turnpike Troubidors in the mix and we have a legendary mixup. Here’s to bringing back country western concerts ASAP!!!
September 28, 2020 @ 3:47 am
This is great news. I do not like any of the country music that you hear on mainstream radio. It sucks, plain and simple. They all sound way too Pop or some try to rap… WTF! Country music today blows big time and it seems to be getting worse. Cody Jinks and Whiskey Meyers and so many others are way better than all of the mainstream, Pop country or cRap (country rap) singers. I’m happy for these guys, whom I play regularly, especially during drinking nights, but there are also other great bands and singers like, Robert Earl Keen, Charlie Robison, Bruce Robinson, Pat Green is still down to earth, Bart Crow Band, Aaron Watson, Randy Roger’s Band, Janey Johnson, Roger Creager and so many more.
September 28, 2020 @ 6:22 pm
It shows that people are finally getting tired of that complete garbage that’s been coming out of Nashville for the past 20 years