Time was in country music when the Southern drawl was going the way of the dinosaur. I know, strange to think because of how pronounced Southern accents are today and since they’re usually considered part and parcel with country music. But in the mid to late 00’s when soccer moms were country’s most coveted demographic and artists like Taylor Swift, Carrie Underwood, and Rascal Flatts were ruling the roost, the Southern accent began to lose its prominence and be seen as unsavory by an industry trying to soften its image and appeal more to a pop-oriented crowd. Strong Southern accents were discouraged in country’s sippy cup era.
Nowadays it is a much different story. Southern twang is back in a big way baby, as bro-country dominates the format, and female performers try and turn up the sass to compete. As opposed to trying to apologize for their Southern roots, today’s country artists can’t shut the hell up about them, regularly reinforcing all things country in laundry list form with elongated drawls. This has seen the rise of the Southern accent once again, but along with it, questions about the authenticity of some of the performer’s twang.
Miranda Lambert, one of country’s leading ladies, seems to have the ability to accentuate or turn off her Southern drawl depending on the mood of the song she is singing. There is little doubt listening to the Lindale, TX native talk that her Southern accent is real. The question is if she enhances or diminishes it in an unnatural way when she sings, and if so, does that diminish the authenticity of her music or the performance?
Tyler Hubbard of the band Florida Georgia Line has one of the most pronounced Southern accents when singing of any popular country music artist today. From Monroe, GA, once again you just have to hear Tyler speak to know his Southern accent probably isn’t a put on. But is it unnaturally bolstered in Florida Georgia Line’s music? Interestingly enough, much has been made about the other member of the duo, Brian Kelley, not singing lead much at all. Whether it’s the way the songs were written or the way their producer (Joey Moi of Nickelback fame) arranged them, it was quickly identified that Tyler’s twang was the money maker, not Brian Kelley’s more normalized tone.
Big Machine artist Justin Moore from Arkansas may have the most accentuated Southern accent of them all, almost caricaturist compared to even some of his most twangy peers. Once again it makes one wonder if it’s faked until you hear him talk and his accent is just as pronounced, if not more than it is in his music. He would be an interesting person to ask about another concern facing the Southern twang, which is non Southerners all of a sudden sporting an accent once they get behind a microphone and start singing country music. This is exactly what radio station DJ Broadway from Country 92.5 in Connecticut did in a recent Justin Moore interview, and the conversation quickly veered toward how people think Justin Moore is sporting a fake twang.
“It seems like everyone, once they get to Nashville they have an accent, whether they’re from Michigan or Arkanasas, it doesn’t matter where they’re from,” Broadway observed to Justin Moore. “Does that drive you mad? Do you ever turn you head and go, ‘You were just talking to me, you’re from Michigan and that’s where you were born and all of a sudden you’ve got a Southern accent? Where did that come from?'”
Justin Moore replies, “People have said in my career that mine’s fake. But I mean, you and I have known each other for what, seven years or something? I mean I feel like going, ‘If you think I talk redneck, go hear my mom talk.’ I don’t have the time or the energy, or whatever has the thought process out there for people who have said that mine’s fake. Why in the world would I want to talk fake for the rest of my life?”
But a few will probably still believe that Justin Moore is faking it, probably because other performers without native accents will probably continue to employ it in their country music. Why? Because the Southern accent is a hot commodity in country music right now, and we can probably expect things to get even more twangy and drawn out from here.