In mid October, Toby Keith lent his voice to the litany of artists criticizing modern country music in one capacity or another, specifically taking on the recent country rap trend, telling Country Weekly, “You hear the hip-hop thing start kicking in, and you start going, ‘Is that what we gotta do now to have a hit? Is that what I need every one of my songs to sound like now?’” The comments came in the context of Keith explaining how hard it is to get a country-sounding song played on the radio.
In another recent interview with Country 92.5 in Connecticut (listen below), Keith expanded on his statements, saying that his remarks weren’t a “diss,” but then doubled down on his opinion that rap shouldn’t be a predominant part of the country format.
I started that stuff with “[I Wanna] Talk About Me”… I think it’s cool to step out and do something like that, I just don’t think it’s cool to make a living doing that….It’s cool to step out and do some R&B stuff. It’s cool to step out and do some rock stuff. It’s cool to do traditional country. But at the end of the day if you’re gonna be a country artist, I don’t think you just keep making a living off of turning country into hip-hop songs. I think the hip-hop artists would get tired of listening to you do bad country.
Artist like Colt Ford, Cowboy Troy, and even more mainstream artists like Florida Georgia Line regularly release singles that feature country rap, while some of country’s biggest male stars like Luke Bryan and Jason Aldean have released multiple country rap singles. Keith also opens up the conversation about how country rap is viewed by a hip hop community that may be just as disappointed about what is happening with rap as many country fans are with country when the two formats mix.
Toby Keith’s “I Wanna Talk About Me” released in 2001 is given credit for being one of the first modern country rap songs, though at the time Keith was quoted as saying about it, “They’re going to call it a rap, [although] there ain’t nobody doing rap who would call it a rap.” The song was written by Country Music Hall of Famer Bobby Braddock, and was originally slated to be released by Blake Shelton before being turned down as “too risky.” Later in the interview with Country 92.5, Keith left open the possibility of doing country rap in the future, but only as a one-off collaboration instead of a sonic direction for his music.
My son played on an elite football team that played Canada in San Antonio and Snoop Dogg’s son was on the team too. And we met down there and I had “Red Solo Cup” out then and he was going, “Man I need to get in the studio with you and hit on some of that ‘Red Solo Cup.'” I’d love to. Me and Snoop would be fun. It wasn’t a diss as much as a do what you do, but get in your zone if you’re
going to be country.