New Study Sees Difference Between Passive & Active Music Listeners

New Study Sees Difference Between Passive & Active Music Listeners

If you’ve ever wondered, “How can people listen to that crap?”, and certainly that phrase has entered most music listener’s minds at some point, it’s because different music listeners inherently want different things from the music experience, and certain songs and artists appeal to those different types of listeners. Now Nielsen has opened up a new field in how music listeners can be measured.