Robb Flynn, vocalist, guitarist, and frontman for the long-running heavy metal band Machine Head is the latest to join the chorus of dissent against the direction of country music. In a journal entry sent to subscribers and posted publicly on Facebook, Flynn decried CMT and modern country music videos as the “Blinding of America.” Flynn’s comments were part of a bigger commentary soliciting fans for feedback about the direction they wanted to see Machine Head’s music take.
So when I get to the gym, I jump on the elliptical machine to warm up and often the TV has been left on the CMT (Country Music Channel) and sometimes I’ll change it to the news and other times I’ll just stare at the CMT channel and watch in silence. Well, virtual silence because I stare in disbelief and seethe at the soundless images coming off the screen at me….And all those video images are cut with carefully manicured guys and gals in jeans and cowboy hats, playing songs written by a high paid group of other writers who produce simple pop songs that have slide guitar and acoustic and sound all shit-kickin’ and country-fied….I ask myself while watching these fucking mind-meltingly bad videos, what do I want?
Flynn specifically takes on the flag-waving and religious aspects of modern country that many see as pandering.
I stare at the blinding of America. I stare at an endless stream of country music videos all showing the same thing – programming, subverting, and manipulating the viewer with religion and the well-oiled military machine. Visually the current theme is “heroes coming home from war, and their damsel-in-distress-lonely-women waiting for them as they stare at Jesus and touch their cross necklaces, praying.” I watched this same video play out over and over and over again. The not so subtle message playing out: “War’s over guys, pray to Jesus!”
Flynn also talks specifically about Toby Keith’s song “Red Solo Cup,” but leaves it sort of ambiguous if he’s being sarcastic or not.
Every once in a while you’ll get a video like Toby Keith’s “Red Solo Cup” which is just about partying and acting a fool, and I dig that, it’s not mindless propaganda other than well I guess… selling Solo cups and booze for his alcohol sponsor. But fuck it, I love that song!
Robb Flynn’s comments come within the wider context of a Season of Discontent where artists from inside and outside the country fold are speaking out about the direction of the genre more than ever before.