Top 40 pop radio has always been about taking the biggest songs from the respective genres and featuring them in one place. That’s pop radio’s job; that’s its niche in the marketplace. Now country is showing the early signs of coveting that position for itself. Mainstream country radio stretched its belly with Bro-Country, and now that it’s in serious decline, it’s looking for the next fix to filly its over-portioned appetite.
Aaron Lewis only had one task Sunday Night, ONE TASK! … before the upsurging Kansas City Royals took on the San Francisco Giants. And despite the patriotism he crammed down our throats in his first country single “Country Boy,” he couldn’t even get the dern Star Spangled Banner correct when singing at AT&T Park. “What so proudly we hailed were so gallantly streaming.”
In the last decade or so, music has become a vital part of The Super Bowl presentation. The halftime show and National Anthem have always been a hoopla for the event, but with the addition of a pre-game concert, a rendition of “America, The Beautiful” and countless other opportunities to cross-market music to one of the biggest audiences television boasts all year…