The cross-genre pairing first happened when a remix of Florida Georgia Line’s smash hit “Cruise” featuring Nelly was released to radio in April of 2013. The remix propelled the song to eventually become the longest-charting #1 single in this history of country music, and “Cruise” has gone on to sell 6.6 million copies and become the best-selling digital country single of all time.
“Last year we played the ballpark in Lexington, Ky., and it was an epic night,” Brian Kelley of Florida Georgia Line said in a press release. “We thought how fun would it be to hit several of these and bring the good times to the field!” Florida Georgia Line’s Tyler Hubbard added, “Summer can’t get here fast enough. Having Nelly and Chris along for the ride is going to make for one big, outdoor party!” Up-and-coming country star Chris Lane will also be a part of the tour. Florida Georgia Line is currently touring as an opener for Jason Aldean.
The Florida Georgia Line/Nelly tour continues the blurring of lines between genres of American music, fueling concerns that music is becoming one big mono-genre with no contrast between popular music forms. Florida Georgia Line has been at the forefront of this trend by adding hip-hop elements into the majority of their songs, and because those songs have become so popular. Florida Georgia Line’s current single “This Is How We Roll” features Tyler Hubbard rapping in some of the verses.
Mono-genre concerns have also been exacerbated by Billboard’s newer chart rules that reward songs played in other formats outside of an artists’ home genre, and also reward songs that perform well on social media. These concerns don’t just come from the country realm, but from many of American music’s major genres, including rap. Just last month Sean Fennessey writing for Grantland, and using the event of Billy Ray Cyrus’s hip-hop version of “Achy Breaky Heart” reaching #11 on the rap charts as an example, said “…rap is more vulnerable than ever to interlopers and synthesists eager to run their sound through the Vitamix of popular music with such speed and force it’s impossible to determine the ingredients … Actual new rap songs are ceaselessly weighing down the genre itself with the junky detritus of other styles.”
Now the mono-genre concerns have reached the live context, and the Nelly/Florida Georgia Line tour may just be the first of many country/rap tours to come.