Rascal Flatts, Toby Keith, The Mafia, & the Failed Restaurant Concept
It was an ambitious project, but one that had a solid proof of concept behind it, and a big payoff if everything went well. As a way to bolster their music brand and expand consumer reach, country music trio Rascal Flatts unveiled plans for a restaurant franchise bearing their name that would begin with a sprawling flagship property in Phoenix, and then expand to numerous communities throughout the United States over time. And these locations wouldn’t just be restaurants, but music venues. The Phoenix property would be a grand, 14,000 square foot facility that would include a live entertainment area with a state-of-the-art sound stage, elevated bar, and eating areas both indoors and outdoors.
After opening the flagship location, franchises in Washington, D.C., Columbus, OH, Pittsburgh, PA, Raleigh, NC, Minneapolis, MN and Long Island, NY would be commissioned, with plans for additional locations in Charlotte, Tampa, Boston and Madison, WI, and Canada to come in subsequent years. Rascal Flatts Restaurant Group, a company run by Philip Lama and Eric Soe, would oversee the new business venture, along with Rascal Flatts lending their names and ideas to the concept as it moved forward.
The Rascal Flatts Restaurant Group was first announced in August of 2012, but it took until August of 2016 before any solid plans began to surface for an actual location. The first restaurant wasn’t the sprawling megaplex Phoenix was promised, but a small, 3000 square foot sit down restaurant in the Stamford Town Center Mall in Connecticut adjacent to the food court with a small stage in one corner. In August of 2017, the location finally opened—five years after the restaurant chain was first announced—with impressive decor and decent food according to reviews. “Itβs just an American bar and restaurant,”Β Jay DeMarcus of Rascal Flatts said about the location. “The menu is influenced by the three of us and some of our favorites that our families made over the years.β
When the Stamford location opened, other properties were also in the pipeline with contracts signed on retail spaces at the Flats East Bank development in Cleveland, and locations in Gainesville and Orlando in Florida, with three more Florida locations in the works in Fort Lauderdale, Miami and Tampa. Though the promised Phoenix location still remained a myth, the franchise appeared to finally be getting off the ground.
But trouble was brewing behind-the-scenes, and it was the same trouble that another high profile country music restaurant entrepreneur, Toby Keith, had also encountered. As the namesake of the “I Love This Bar & Grill” franchise, it was Toby Keith’s model that had gone into the planning and implementation of the Rascal Flatts franchise, and in more ways than one.
The first Toby Keith’s I Love This Bar & Grill locations opened in Keith’s home state of Oklahoma in 2005, with locations in Oklahoma City and Tulsa, and later in Thackerville and Las Vegas, NV. The name was derived from the song “I Love This Bar” from Keith’s 2003 record Shock’n Y’all. Featuring live music and bars shaped like guitars, many of the franchises became fixtures of the local community. Soon there were locations all across the country, with high-profile locations near Gillette Stadium in Foxborough, Massachusetts, and at the Destiny USA shopping complex in Syracuse, NY. There were also locations in Ohio, Virginia, California, Minnesota, Florida, Texas, and multiple locations in Arizona among other markets.
But starting in 2014, trouble began brewing with the restaurants. In January 2014, the Dallas, TX location closed abruptly, and with no notification to the employees, vendors, or other local partners. Failure to pay rent was cited as the reason the location was shuttered. Then in March of 2014, the Tucson, AZ location closed without notice due to failure to pay rent. Then Folsom, California closed, Newport News, Virginia at the start of 2015, then Savannah, Oxnard, Syracuse, until like dominoes, 18 franchises were shuttered, all without warning, and all due to failure to pay rent, or other outstanding bill issues. Various vendors for the franchises also went unpaid, while multiple locations across the country—many in malls just like Rascal Flatt’s pilot restaurant—had leases on I Love This Bar locations that never opened, sometimes fleecing local landlords and developers who either held the properties for the restaurants, or offered advances on improvements of the spaces.
It turns out the two restaurant franchises bearing two well-known names in mainstream country had a lot more in common than they knew. Toby Keith’s I Love This Bar & Grill was operated by a company named Boomtown Entertainment. During the death spiral of closing franchises, Boomtown Entertainment shuttered itself in 2015 with millions of dollars in unpaid rent, taxes, and vendor fees still on the books. An Arizona businessman named Frank Capri was the responsible party in the Boomtown Entertainment debacle, and by late 2017—just as the first Rascal Flatts restaurant franchise was opening its doors—Capri owed over $65 million in judgments against him in various courts around the country.
Still, nobody connected the dots between the two restaurant franchises. Just as Frank Capri’s Boomtown Entertainment was being rolled up, the Rascal Flatts Restaurant Group was finally taking off behind the leadership of Philip Lama and Eric Soe. But it turns out that Lama and Soe were simply proxies for Frank Capri, who once again was fleecing local property owners through a country music restaurant franchise. In one instance, Frank Capri took advantage of the same local developers in Cleveland, promising both a Toby Keith and Rascal Flatts franchise that never materialized. The only Rascal Flatts restaurant franchise that ever opened was the Stamford, Connecticut location, which closed in July of 2018, less than a year after it opened.
Then it was revealed just exactly who Frank Capri was in an investigation by The Arizona Republic. After much research, it was determined that Capri was actually a third-generation mobster named Frank Gioia Jr., who turned state’s witness in 1999 and entered the Federal Witness Protection Program. According to mafia experts, Gioia Jr. is arguably the most important mafia turncoat in history, with his work with law enforcement resulting in over 70 convictions of major mob figures, and the resolution of several unsolved murders. Frank Gioia Jr. was given the name Frank Capri, issued a new birth certificate and social security number, and moved to Arizona, where he would eventually base his restaurant scheme. Along with the Rascal Flatts and Toby Keith franchises, other restaurant concepts were promised or launched, only to fail eventually. The Arizona Republic also obtained text messages and voicemails corroborating Capri’s involvement, including sometimes threatening local developers, and using his girlfriend as a front person.
For Frank Capri’s part, he claims there was no wrongdoing, and that the restaurants were simply a failed business venture. The Federal Witness Protection Program has yet to comment on the matter. Rascal Flatts has, releasing a statement in mid January before the full extent of the restaurant scheme and Frank Capri’s involvement was uncovered,
Hey Flattheads,
You may have noticed our name was associated with a restaurant project. We licensed the use of our name to a restaurant developer a few years back, but never participated in the ownership or development in any way. We were not responsible for any obligations of the developer, RF IP, LLC.
Because we know you have been looking forward to enjoying our themed restaurants, we wanted to let you know that this project is no longer happening. We ended the agreement and do not have a business relationship with the developer. They are not authorized to use our name in any way. We wanted to be transparent to our fans in case there was any confusion related to our involvement in the restaurants. Thank y’all so much for the continued support.
Rascal Flatts
However some question if Rascal Flatts did not know more, especially after what occurred with Toby Keith’s I Love This Bar & Grill during the development of the restaurant franchise bearing their name. Also, Rascal Flatts was sued as far back as January of 2018—a year before they publicly addressed their parting of ways with the Rascal Flatts Restaurant Group, or RF IP, LLC in the above statement. The plantiff in the lawsuit was the owner of retail space at the Hollywood and Highland complex in Los Angeles where the Dolby Theater is located. According to the lawsuit, a lease was signed for a 7,960 square foot space, and the owner agreed to give the Rascal Flatts Restaurant Group $1 million to build the space out into a restaurant, giving the company a $102,000 advance that was never used on improving the location. Pocketing such development advances may have been at the heart of Frank Capri’s restaurant scheme.
As for Toby Keith and I Love This Bar & Grill, the country star has never publicly acknowledged the issues facing the franchise. However there are still multiple locations of the restaurant open in Oklahoma and Texas. These locations are not owned by Frank Capri’s former Boomtown Entertainment, but instead are part of the Hal Smith Restaurant Group, which by all accounts is a reputable business. The location in Foxborough, Massachusetts that had originally opened in 2011 and operated throughout the shuttering of the other franchises also closed abruptly on January 30th, 2019. It was independently owned by a woman named Debbie Corvo, who was forced to close after being unable to come to an agreement with landlords.
What started out as an idea to expand the scope and name recognition of two of country music’s most successful modern franchises ultimately ended up being a money pit and a public relations debacle. Though Toby Keith and Rascal Flatts seem to be just as much victims as anyone, questions linger on if they could have been more proactive in removing their names from the projects, and warning the public about the actions of Frank Capri, Boomtown Entertainment, and the Rascal Flatts Restaurant Group.
hoptowntiger94
March 29, 2019 @ 9:22 am
I wouldn’t shit in a Rascal Flatts portapotty, let alone eat in a restaurant that bears their name.
For the casual fan, RF and Keith’s names are tied to these failed franchises and the people who were screwed over forever (on the other hand, this qualifies them to become President of the United States).
Billy Wayne Ruddick
March 29, 2019 @ 12:20 pm
Tell me about it. I stumbled across a Rascall Flatts concert on cable tv the other night, and had totally forgotten how painfully shitty they are. I was floored.
Tubb
March 29, 2019 @ 9:25 am
We had both of these locations planned for here in Pittsburgh and obviously neither materialized. I don’t think anyone involved really appreciates the complexity and cost of launching a national restaurant chain, while overestimating the drawing power of naming your bar after Rascall Flatts. Do they think the soccer moms who were bumping Fast Cars and Freedom in the mid-2000’s are going to go a “trendy” bar just because it has the RF logo?
On a somewhat related note, this reminds me of all of the bars on lower Broadway that are being bought up by current pop-country stars. Luke Bryan, Jason Aldean, Blake Shelton, John Rich, Dierks Bentley and Florida Georgia Line all own massive bars on that street, all named after them. Having liquor license and a bar on lower Broadway is basically a license to print money these days, but due to the expense of running these places I wonder how long they’ll be able to hold on to them. At least they’re starting small with these places however. It’s not like Blake Shelton isn’t trying to launch a Boys Round Here Bar and Grill in Cleveland.
*Alan Jackson also owned a self titled bar on Broadway, however his is much smaller, specializes in classic country, and is basically a renovated already existing location, rather than buying up and gutting a place like those down the street
JB-Chicago
March 29, 2019 @ 9:55 am
We had our Toby Keith’s here in Rosemont, IL close down after a couple of years of being mismanaged and not paying their bills at the end. “The Lettuce Entertain You” people bought it and turned it into 2 beautiful successful places they are now and my home bars Bub’s City & Joe’s Live. I thank God everyday I’m so lucky.
Rascal Flatts was supposed to open a place in upscale Chicago suburb Barrington, IL later this year that was going to have live entertainment as well but they pulled out of it just last week.
Trevor Curtis
April 2, 2019 @ 9:57 am
I love how people still think “Lettuce Entertain You” is still the same guys who opened Ed Debevics and are some hallowed local institution, when they’ve been owned by Dreamworks since 1999.
GrantH
March 29, 2019 @ 10:31 am
Now I’m hungry for some Twitty burgers.
Will
March 29, 2019 @ 11:13 am
Or some Minnie Pearl’s Fried Chicken?
Dukeroberts
March 29, 2019 @ 5:30 pm
Or some Kenny Roger’s Roasters?
Dukeroberts
March 29, 2019 @ 5:31 pm
Damn autocorrect…
Country Tard
March 29, 2019 @ 9:39 pm
Or Johnny Paychecks Penis
Cody
March 29, 2019 @ 10:33 am
We had an “I Love This Bar and Grill” just north a bit from my house in Denver – the city seized it all and had an auction, great deals on the mountain of TV’s but I couldn’t quite swing the mechanical bull.
TXMUSICJIM
March 29, 2019 @ 11:07 am
I had a few beers in the still operational location in the windstar casino in Ardmore Oklahoma waiting to enjoy Rodney Carringtonβs comedy show the beer was cold and cheap so stuff happens I have been through a business failure I certainly donβt blame Toby or the guys in RF for this just idea gone wrong it happens
LW
March 29, 2019 @ 11:32 am
Trigger being fitted for concrete galoshes as we speak…
Fiddle Me This
March 29, 2019 @ 12:43 pm
I literally went to Gillette stadium last year & walked into Toby Keith’s restaurant to make reservations. The waiter /receptionist told me don’t bother eating here… It wasn’t good. I was shocked an employee would say that. They could probably tell I was a tourist. I thanked him for his honesty.
Florida Cracker
March 29, 2019 @ 12:57 pm
Maybe the Federal Witness Protection Program can do us all a favor and see to it that we never have to hear from Rascal Flatts ever again.
Mike
March 29, 2019 @ 1:26 pm
My company got burned by the Boomtown fiasco, wasn’t pretty.
DJ
March 29, 2019 @ 2:35 pm
The only “Theme Bar” I ever visited was a Hard Rock Cafe in Hawaii. It was over priced and cheesy.
I did eat at a Po’ Boys in Houston a couple times. It was passable for store bought down home- LOL. I believe Bill Andersons name was attached to that.
And lets not forget Roy Rogers eateries-
With the history of being basically fly by night operations of celebrity whatevers it sounds to me like these celebrities need to start managing their own affairs- anybody remember Willie’s 17 million dollar fiasco?
He “trusted”- are you kidding me? We’ve trusted gov’t for over 200 years and look at where we are.
Things like this remind me of lottery winners- just imagine you won say 100 million dollars (even before taxes)- how would you protect it?
Mike Honcho
March 29, 2019 @ 2:42 pm
Maybe Dan and Shay can take over the RF restaurants. They could just serve avacado toast and light beer.
Dobe Daddy
March 29, 2019 @ 3:46 pm
Shout out to Kenny Rogers Roasters.
Justin S
March 29, 2019 @ 5:02 pm
He is the gambler
Joe
March 29, 2019 @ 5:04 pm
Just to add to the story, there were plans for a Rascal Flatts restaurant in St. Louis as well.
JerseyBoy
March 29, 2019 @ 5:58 pm
Watch the movie ‘Tender Mercies’ with Robert Duvall, maybe they should concentrate on making good music and keep the greedy roaches away from capitalising on their success. Theme restaurants are usually always are grim, by -pass them and go to the local one off places, if they still exist where you are, there is usually more heart and soul in their food. The owners will usually go above and beyond to make you happy. Just my two cents.
Nope
March 29, 2019 @ 9:30 pm
Confused as to why this article is JUST appearing? If you asked any booking agent they could have told you this story four years ago and probably delivered corroborating evidence. I know because I sold them dozens of shows and had many dozen more screaming matches with these criminals. It was the most obvious scam to those of us that actually work in the business and understand these things. Not really breaking news at this point though…
You should work to expose some of the real stuff going on in Nashville TODAY.
Trigger
March 29, 2019 @ 9:56 pm
First off, this is not the first time I have covered this story. I wrote in depth about the closing of the “I Love This Bar & Grill” locations and the strange circumstances behind them in 2015. Here is the article:
https://www.savingcountrymusic.com/tough-times-in-toby-keith-land/
Second, we didn’t know about the troubles with the Rascal Flatts franchise until January of this year. And it wasn’t until about two weeks ago thanks to the investigation of The Arizona Republic that we were able to determine that Frank Capri was the mastermind behind both franchises and confirm his true identity. Then it took me about two weeks of reading and researching the issue and composing this article to get it posted. I guess it could have been posted earlier, but up until about two weeks ago, it would have been incomplete. And even now, this story might not be over as the aftermath of the failed franchises continues to unfold.
Countrytard
March 29, 2019 @ 9:42 pm
How about Willie Nelsonβs Willie Nude Bar and Grille
Wesley Gray
March 29, 2019 @ 11:15 pm
Toby’s original “i love this” etc is in the Bricktown part of OKC. I live 8 minutes from the place. i’ve heard that the food is total garbage. never ate there myself. Toby Keith’s music leaves a bad taste in my mouth. he’s a fucking loser from Moore, OK which is a suburb of OKC. i have heard nothing but negative things about him as a person. πππ
Chris
March 29, 2019 @ 11:56 pm
In the legal world they call it the “alter ego” concept. Basically the court would find the 2 proxies were acting as Frank Capri himself.
Blockman
March 30, 2019 @ 12:39 am
Where that George strait review hoss
Trigger
March 30, 2019 @ 8:37 am
It’s coming. Major labels don’t send out review copies anymore to cut down on piracy, so I had to wait in line with the rest of you chumps to hear it.
BigCity
March 30, 2019 @ 8:23 am
I am in a band that plays at the TKILTBaG in Tulsa. The place has exceptional management, friendly wait staff and bar staff. The place is frequently packed, the food is not bad (the chicken fried steak is awesome) and, from what I can tell, does very well for themselves. Donβt judge all the cats the same way because Garfield is lazy.
Thankfully, the establishment outshines their namesake in every conceivable fashion.
Trigger
March 30, 2019 @ 8:33 am
By all accounts, the remaining Toby Keith restaurants owned by Hal Smith Restaurant Group are well run and operated.
Wild Billy
March 30, 2019 @ 3:15 pm
We just going to sit here and ignore that they apparently call their fans “FLATHEADS”? – Jeez of all the cheesy crap.