Two ruinous singles in a row with “Whisper” and “Everybody We Know Does” that couldn’t crack the Top 40 on radio put Chase Rice on the outs with his label Columbia Nashville, and unlikely to see an album release anytime soon. Now he’s back with a new single from a new label that is being sold as Rice’s return to the roots.
The lead single to Chase Rice’s new record is done, finished, finito, dead, and game over according to radio insiders. And the results do not paint a very pretty picture at all for the performer. After a big promotional push by Rice’s label Columbia Nashville, all that his song “Whisper” could muster on the radio charts was a whimper before limping off into the night virtually unnoticed.
Chase was sure saying the right things, as are a lot of the Bro-Country acts who are now acknowledging the flight of interest in the bastardized style of country music. But words are cheap, and actions speak louder. And it didn’t take long for Chase to break his promise that his next album would be “all” about depth.